KPMG study: Nearly half of global CEOs don’t expect to see a return to ‘normal’ until 2022
- A majority of CEOs will wait for more than 50 percent of the population to be vaccinated before returning to the office.
- Nine out of 10 leaders intend to ask their employees to report when they have been vaccinated in order to protect the wider workforce.
- There has been a steep decline in the appetite of global executives to downsize their company’s physical footprint as global CEOs reconsider the need for in-person business to resume when countries emerge from the pandemic.
CEOs of the world’s most influential companies are planning what the ‘new reality’ will look like post-pandemic. The 2021 KPMG CEO Outlook Pulse Survey finds that almost half (45 percent) of global executives do not expect to see a return to a ‘normal’ course of business until sometime in 2022, as opposed to nearly one-third (31 percent) who anticipate this will happen later this year. The changes prompted by the pandemic have resulted in one-quarter (24 percent) of CEOs saying that their business model has been changed forever by the global pandemic.
“CEOs are shifting their plans to transform their operating model once again and be prepared for the revival of the economy. As they chart a path to recovery, they need to focus on keeping the benefits of the lessons learned during the pandemic and mitigating the new risks. Embarked on a digital journey, business leaders are accelerating their efforts to create a high quality digital customer experience and many plan to continue to invest in technologies that will boost customer experience excellence as a central piece of their success strategies. Furthermore, as the worldwide vaccination campaign seems to open up the world, it also delivers an opportunity for businesses to demonstrate their commitment to reduce their environmental impact, make long-lasting changes to their operations, and help address societal inequalities, which have been deepened by COVID-19,” says Ramona Jurubiță, Country Managing Partner, KPMG in Romania.
The study conducted by KPMG in February and March of this year asked 500 global CEOs about their response to the pandemic and the outlook over a 3-year horizon. A majority (55 percent) of CEOs are concerned about employees’ access to a COVID-19 vaccine, which is influencing their outlook of when employees will return to the workplace. A significant majority (90 percent) of CEOs are considering asking employees to report when they have been vaccinated, which may help organizations consider measures to protect their workforce. However, one-third (34 percent) of global executives are worried about misinformation on COVID-19 vaccine safety and the potential this may have on employees choosing not to have it administered.
“Before any major decisions are made, CEOs want to be confident that their workforce is protected against this virus. The COVID-19 vaccine rollout is providing leaders with a dose of optimism as they prepare for a new reality. CEOs are scenario planning for difference across certain key markets that could impact their operations, supply chains and people, leading to uneven economic recovery.
Our research shows that some executives have taken strong measures during the crisis to transform their operating model and ways of working, accelerating the rollout of key transformational projects, some by choice, some out of necessity. The pandemic has also been a catalyst for CEOs to evaluate the role their companies play in society. Many have given voice to issues they may not have previously commented on publicly — from tackling climate change to supporting the diverse communities they operate in — and we need to keep hearing those voices. There is much more to be done,” says Bill Thomas, Global Chairman and CEO, KPMG International.
Government and vaccination rates driving decision-making
Three-quarters (76 percent) of CEOs see government encouragement for businesses to return to ‘normal’ as the prompt for businesses to ask staff to return to the workplace. In addition, 61 percent of global executives said that they will also need to see a successful COVID-19 vaccine rollout (over 50 percent of the population vaccinated) in key markets before taking any action toward a return to offices. When employees can safely return to workplaces, one-fifth of companies (21 percent) are looking to institute additional precautionary measures by asking clients and other in-person visitors to inform them of their vaccination status.
Global CEOs are less likely to downsize physical footprint compared to 6 months ago
The research finds that only 17 percent of global executives are looking to downsize their office space as a result of the pandemic. In contrast, 69 percent of CEOs surveyed in August 2020 said they planned to reduce their office space over 3 years, which demonstrates that either office downsizings have taken place or, as the pandemic has drawn on, strategies have changed.
Global executives remain apprehensive about a fully remote workforce
CEOs are considering what the new reality will look like, but post-COVID, only three in 10 (30 percent) of global executives are considering a hybrid model of working for their staff, where most employees work remotely 2–3 days a week. As a result, only one-fifth (21 percent) of businesses are looking to hire talent that works predominantly remotely, which is a significant shift from last year (73 percent in 2020).
Cyber security is now the top concern for CEOs
During lockdown, remote working has become the norm, which poses new data security risks to organizations. As a result, global business leaders identified cyber security as the top concern impacting their growth and operations over a 3-year period. Cyber security was named ahead of regulatory, tax and supply chain concerns.
ESG continues to climb up the corporate agenda
With COP26 taking place this year and the US re-joining the Paris Accord, 49 percent of CEOs plan to put in place more stringent ESG practices. A vast majority (89 percent) of business leaders are focused on locking in the sustainability and climate change gains their companies have made as a result of the pandemic. Nearly all (96 percent) of global executives are looking to upweight their focus towards the social component of their ESG programs.
Bill Thomas concluded: “There has been a noticeable drop in the appetite by corporate leaders to make wholesale changes to how employees work, post-pandemic. The COVID-19 crisis has accelerated the future of work trends, but many global leaders are taking a more measured approach before making concrete decisions. In many parts of the world, we’ve gone a year or more without in-person human interaction and it’s clear that CEOs — as well as their teams — are looking forward to being reunited.”
About KPMG’s CEO Outlook Pulse Survey
The 2021 CEO Outlook Pulse Survey asks CEOs from the world’s most influential companies to provide their 3-year outlook on the economic and business landscape, as well as the ongoing COVID-19 pandemic. This Pulse Survey looks at how their views have evolved since July/August 2020. Five hundred CEOs from 11 key markets (Australia, Canada, China, France, Germany, India, Italy, Japan, Spain, the UK and the US) were surveyed from 29 January–4 March 2021. All respondents have annual revenues greater than US$500M and 35 percent of the companies surveyed have more than US$10B in annual revenue. NOTE: some figures may not add up to 100 percent due to rounding.