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Diverzum launches a study on Generation Z: 3 million young people are changing the rules of marketing in Romania
Magda Purice Posted On May 7, 2026


Diverzum, the leading digital discount and loyalty platform dedicated to students in Central and Eastern Europe, is launching a study focused on Generation Z in Romania, highlighting structural changes in consumer behavior and in the way young people interact with […]


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Randstad Romania Employer Brand Research 2026: Half of Romanian Employees Believe They Are Underpaid

28% of employees intend to change their job in the first half of 2026, more than double the number of […]

Magda Purice Posted On May 6, 2026

Horváth: Companies are accelerating investments in digitalization, but the value for the business remains difficult to demonstrate

Companies are investing rapidly in digital transformation, but cannot clearly demonstrate the value generated. Digitalization budgets increase significantly, on average […]

Magda Purice Posted On April 30, 2026

TNX: 70% of Romanian B2B companies are still “undersold”, although they have real growth potential

Only 40% of companies worldwide have a well-defined and tracked sales process 70% of Romanian B2B companies have sales below […]

Magda Purice Posted On April 23, 2026

Colliers Survey: Polarization in the office market. 87% of large companies maintain their office footprint, while small firms expand

Nearly 9 out of 10 large companies in Romania plan to maintain their current office footprint in 2026, a sign […]

Magda Purice Posted On April 23, 2026

S&P Global: Economic Research: AI Leaves Central And Eastern Europe’s IT Success At A Crossroads

AI’s potential to replace routine jobs in back‑office functions, data processing, low‑level coding, and administrative roles could weigh on Central […]

Magda Purice Posted On April 22, 2026

Europe’s Technology Services Market Accelerates in Q1 on Higher Demand for AI: ISG Index™

Demand for technology services in Europe continued to accelerate in the first quarter, driven by strong demand for the cloud-based […]

Magda Purice Posted On April 22, 2026

SoftServe & MIT Technology Review Study: Agent AI will significantly accelerate software delivery in the next two years

SoftServe, a company specializing in digital engineering and technology services with a focus on artificial intelligence, data and cloud solutions, […]

Magda Purice Posted On April 21, 2026

Deloitte study: change fatigue, the new challenge faced by employees globally. A third of them have gone through more than 15 major changes in the last year alone

Change fatigue is the new challenge faced by employees globally, with a third of them mentioning that they have gone through […]

Magda Purice Posted On April 9, 2026

Romania, unprepared for salary transparency: 75% of companies risk non-compliance within a few weeks

With just two months to go before the implementation deadline of the EU Pay Transparency Directive (June 7, 2026), most […]

Magda Purice Posted On April 6, 2026