SAP NOW AI Tour Romania 2025 brought together over 450 business leaders in a day dedicated to artificial intelligence and authentic values ​​in business

This year’s edition of SAP NOW AI Tour Romania, held on October 22 at the Face Convention Center, created a space for innovation and dialogue about the future, bringing together over 450 business leaders, customers and partners.

The event brought to the forefront the real impact of artificial intelligence on modern organizations, in an effervescent atmosphere, defined by authentic conversations and inspirational perspectives on how technology accelerates strategic decisions and transforms the human experience within a company.

The event began with a special moment of live music at caval and performative sculpture, symbolizing the balance between tradition and innovation. The artistic contrast and reflection on authenticity prepared the audience for the presentation given by Diana David, Managing Director of SAP Romania, who continued this symbolic thread. In her opening speech, she emphasized the need to preserve the essence in business and in life, presenting technology as a means of evolution that can provide real support in achieving this goal.

“For some, artificial intelligence may seem like just another passing technological phenomenon. But for those who truly seek the essence, AI becomes the tool that separates what is important from the noise. It is not about adding complexity, but about finding the authentic value in the huge volume of data we face every day and highlighting those opportunities that truly deserve our attention. In essence, technology is what can support us in creating real value and bringing clarity where it is needed,” said Diana David.

Next, Daniel Anghel, Country Managing Partner, PwC Romania, brought a macroeconomic perspective on the current context and the transformations that will define the next decade.

“Reforms are needed across the economy and society, and postponing them means postponing progress. Romania needs solid investments for the development of the future, in a context where fiscal consolidation will continue, and change will require political will and courage. Technology can be the engine that brings modernization and economic growth, but its impact depends on our ability to act now”, declared Daniel Anghel.

On the main stage, presentations followed that developed the central theme of the event. Manuel Gerres, Regional Head & CRO Business AI & Innovation, SAP MEE, spoke about SAP’s strategic direction and how SAP Business Suite can support organizations to become more agile and efficient through the power of artificial intelligence. Next, Alexandru Jijian, SAP CX Advisory Manager, SAP CH & CEE, provided a practical perspective on the aforementioned concepts, illustrating in an interactive moment on stage how data and artificial intelligence can generate added value and real impact in business.

Also on stage were Thomas Xander, EMEA Partner Lead SAP – Amazon Web Services, Cezar Rusu, General Manager – Focality, Dima Croitori, Senior Manager, SAP HR Technology Consulting – PwC Romania, Daniel Furnică, Professional Services Director – Red Point Software Solutions and Claudiu Rada, Principal Enterprise Architect – SAP Romania.

AI with real impact: innovation, collaboration and transformation in action

During the day, participants also discovered the success stories of the companies eMAG, PPC Romania, UNIQA Asigurări SA and Electrica SA, which showed how SAP solutions and artificial intelligence generate measurable results, from streamlining processes to creating personalized experiences for customers or employees. At the same time, within the dedicated areas, SAP experts presented topics and case studies in areas such as Business Technology Platform & Business Data Cloud, Customer Experience, Finance & Spend Management, Human Capital Management and Supply Chain Management – ​​illustrating how technology can generate concrete and sustainable results.

In the interactive exhibition area, SAP and partner stands became spaces for dialogue and inspiration, where participants discovered the latest technologies and had direct conversations with experts shaping the digital future of business. Among the partners of this edition were: Platinum Partners – Amazon Web Services (AWS), Focality, PwC, Red Point Software Solutions; Silver Partners – Advanced Business Software, msg Plaut, NTT DATA; Bronze Partners – Deloitte, IBM, MHP.

SAP NOW AI Tour Romania 2025 reaffirmed that innovation finds its true value where authenticity, collaboration and responsibility meet. In a world in constant transformation, participants left inspired to build organizations that do not only pursue technological performance, but cultivate human connections, meaning and sustainability.