In 2021, Roweb achieved revenues of over 3.75 million euro from projects abroad
Roweb, a Romanian end-to-end software services company, obtained in 2021 revenues of over 3.75 million Euro from the development of custom software for companies outside Romania.
A relevant component in the development strategy of the external client portfolio is represented by the company’s participation in international profile events. Roweb’s portfolio includes clients from all over the world, especially from the EU, UK and North America, the real value of these collaborations being given by the complexity of the projects and the longevity of the partnerships, some over 14 years.
Roweb has an 80% customer retention rate, for most developing complex solutions from scratch, through modern technologies and frameworks. The most requested solutions and services for external clients are: web development – business applications, mobile development, software architecture, cloud integration, ecommerce, maintenance and support, etc. Most of the industries in which Roweb clients operate are: recruitment & HR, finance & insurance, real estate, tourism & hospitality, transport & logistics and e-commerce.
An additional guarantee offered to its partners, in addition to the successful projects in the portfolio, consists in the company’s long-standing expertise, present on the market since 2004.
At the same time, customers benefit from the solid experience of the Roweb team. of activity in industry and within the company. For 2022, the company’s focus is development on the UK market, but in the next three years it aims to expand to other regions, where the Roweb brand is already known for developing projects for local companies. Among the countries concerned are: Denmark, Belgium, the Netherlands, Switzerland, Germany, the USA, the Middle East, etc.
Participation in international events, part of the strategy of attracting new external customers
Roweb has been participating in business and tech events since 2014, some of them having a constant presence – GITEX Technology Week in Dubai, MWC Barcelona, MWC Las Vegas, LEC Geneva, Swiss IT Forums Geneva, GPeC Romania. Within the external ones, the company participates with an exhibition stand, as part of the official delegation of Romania.
“Since such a large percentage of Roweb’s business comes from international markets, an important step in the strategy of increasing visibility in the countries concerned is the physical participation in tech events. Because our business model involves a complex process, being large, long-term projects, these participations translate into opportunities for knowledge and socialization that open the way to a relationship of trust, ” said Viorel Costea, CEO and co-founder Roweb.
The accelerated expansion of the customer portfolio, the increase of notoriety in the international space and the expansion of the technical teams are among the most important objectives set by the company for this year. In this sense, Roweb is in a continuous flow of processes for recruiting experienced developers or with potential for evolution, on modern technologies and frameworks.
Roweb is a Romanian company that positions itself as a software house – it develops end-to-end business solutions (from consulting, to architecture, development, implementation, design, QA, etc.), through dedicated teams. Roweb was launched under the current concept in 2004, relied on customers in the international market and recorded a process of organic growth of about 20% per year. The main clients in Roweb’s portfolio are from Europe (UK, Denmark, Belgium, Holland, Switzerland, Germany, etc.), USA, Middle East and Romania, half of the turnover coming from collaborations with companies from UK, and top served industries are : recruitment & HR, finance & insurance, real estate, tourism & hospitality, retail / e-commerce. Currently, the company has over 130 employees, of which over 80% are software engineers with a high level of expertise. Roweb has offices in Pitesti (HQ), Bucharest and Craiova and employees who work remotely from other cities in the country. In 2022, the company aims to open an office in London and a growth of 25-30%.