99% of top 1000 Romanian companies have an online presence

Over 99% of the Romanian companies in the Top 1000 by turnover in 2020 are present in a certain form in the online environment, according to a study conducted by the digital marketing agency Klain.

This impressive statistic signals the growing importance of online presence in recent years and its acceleration in the context of the COVID-19 pandemic. Moreover, it confirms both the importance of maintaining an activity outside the offline area and the existence of an opportunity for growth for small and medium-sized companies in this environment.

Valentin Bolboacă, the manager of the digital marketing agency KLAIN, explains the objectives of the study and the observations that can be extracted from it: “The data resulting from this analysis were surprising. Initially, we started from the premise that the top 1000 businesses do not place much emphasis on online, given that many of them develop business relationships and conclude offline transactions. At the end of this analysis, when I came to the conclusion that almost all of them are present in this environment, I got a real picture of accelerating the transition to digital and the importance of communication in this space, not only for large companies but also for small businesses. and environments. In order to have a chance to survive in a market dominated by multinationals, the latter must invest smartly in digital. “

However, out of the amount of 1000 analyzed businesses, 992 are present in one form or another in the online environment.

• The prevalent form of activity is represented by PR campaigns, 91.7% of companies carrying out such actions in the digital space.

• The second form of digitization implemented by the most important companies in Romania is the website, 91.6% of them choosing this communication channel.

The site is an “online business card”, being the most effective way to establish a presence in this environment. Even though 91.6% of the first 1000 companies have a website, only 82.2% of them have optimized their website for mobile. Given the predilection of users as well as mobile search engines, the percentage reveals the discrepancy between the existence of a website and its efficient use. Another online platform used by the top 1000 companies is Social Media. Thus, 87.9% of them have a Facebook page.

However, there is a difference between owning a page and maintaining constant communication, with only 70.5% of companies currently active on their channel. Top 1000 companies use not only Facebook as a communication tool, but also LinkedIn. Thus, 73.9% of them have a business page on this platform.

The study conducted by Klain reveals a strong acceleration of the transition of the first 1000 companies in Romania in terms of turnover to the digital environment. Even though their sales are not always dependent on their online presence, they now choose to take the step towards digitization.

Nowadays, for small and medium-sized businesses, online existence is becoming a necessity, and their opportunity to stand out in this space remains a real possibility. Even though large companies are present online, not all of them have an active communication based on a smart strategy. It is this dichotomy between presence and activity that can be the key to success for a growing business.

The analysis has been conducted in January 2022 in order to see how much large Romanian companies focus on their online presence (site and social media), but also on their presence on business and specialty sites.

KLAIN is a digital marketing agency that offers complete online communication and promotion services since 2007.