The Stefanini Group, present in Romania with around 1,500 employees, is organizing its portfolio into seven business divisions and is investing €350 million globally in mergers, acquisitions, and Artificial Intelligence until 2027

Stefanini Group, a global technology company providing solutions for innovation and digital transformation, is investing €350 million globally in mergers, acquisitions, and Artificial Intelli-gence by 2027. Over the 37 years since its launch, Stefanini Group has made around 40 ac-quisitions globally.

Romania is a strategic technology hub for the company’s operations in Europe, the Middle East, and Africa (EMEA), with 1,500 employees locally delivering application development and maintenance, cybersecurity, M365 platform, cloud infrastructure, and remote technical sup-port.

With a presence in 41 countries, the group had global revenues of $1.4 billion last year and plans to invest $350 million in mergers, acquisitions, and artificial intelligence by 2027.

“2025 marks another important step in the Stefanini Group’s global strategy. We are always looking to the future and seeking ways to excel. The pursuit of global synergy with an AI First mentality will make us even more consistent in delivering the best we have to our clients”, said Marco Stefanini, the group’s founder and Global CEO.

At a global level, the group will focus on strengthening its position in services and developing them with Artificial Intelligence. For this purpose, the group has reorganized its extensive ser-vice portfolio, fully enhanced by Artificial Intelligence, into seven business divisions, and reor-ganized its global marketing structure.

The aim is to make Stefanini’s customers visualize all the solutions offered to the market as a one-stop shop for their objectives and opportunities.

Thus, the seven service divisions and the brands through which they are promoted are:

• Technology with the Stefanini Technology brand
• Cybersecurity with the Stefanini Cyber brand
• Data & Analytics will have two brands: Stefanini Data & Analytics and Stefanini Woopi
• Financial Tech: Topaz, Orbitall, and Saque e Pague
• Operations with the Stefanini Operations and Next brands
• Manufacturing & Supply Chain: Stefanini IHM
• Commerce & Marketing with the Gauge and W3haus brands

“With the mergers and acquisitions, we greatly increased our portfolio and, therefore, it was necessary to integrate the new brands and ensure greater synergy of the institutional brand to make investments in branding, marketing and communication more efficient. We already have more than 250 AI success stories and have generated solid results for 100 clients worldwide. This gives us an exceptional track record to continue to bring value to more companies globally”, stated Guilherme Stefanini, Global CMO of the Stefanini Group.

New global marketing structure
To support the company’s new direction, the Stefanini Group is also announcing a new marketing structure under the leadership of Guilherme Stefanini, who took over as Global CMO in May 2024. He worked to reorganize the team into a global marketing operation for the group, with more than 100 people.

The social media, content and website area will be led by Rafael Macedo, Global Vice Presi-dent of Marketing Operations. With over 21 years’ experience, Macedo previously held the po-sition of CEO of W3haus, the Stefanini Group’s creative agency.

“With our new global structure, we will have an evolution in deliveries and communication in-tegration,” explained Rafael Macedo, Global Vice President of Marketing Operations.

On the other hand, branding activities will be implemented through the new Global Brand Management division. This new division is led by Bibiana Lopez, who arrived with the mission of increasing the Stefanini Group’s recognition as a premium brand in all regions.

“I’m happy to accept the challenge of working for a brand that believes in co-creation and is immersed in the AI-first mindset,” said Bibiana Lopez.
The executive has 25 years’ experience in branding, 360 marketing, and results-oriented communication. Previously, she worked at Samsung in Marketing and as a strategist at agen-cies such as DM9DDB, Publicis, TBWA and Y&R. Bibiana will report directly to the company’s Global CMO.

Tania Herrezeel, formerly Stefanini’s marketing director for Europe, Middle East and Africa (EMEA), has also taken up this year the position of marketing director for the Nordic hemisphere.

“The year 2025 represents a significant change in the way the group communicates with the market,” added Guilherme Stefanini

About Stefanini
Stefanini is a global tech multinational, originating from Brazil, with 37 years of experience in the market and a presence in 41 countries. The company invests in a complete innovation ecosystem to serve main industry verticals and assist customers in their digital transformation. With robust offers aligned with market trends such as automation, cloud, Internet of Things (IoT), and User Experience (UX), the company has received recognitions as well as several awards in the innovation area.

Currently, the Brazilian multinational has a broad portfolio, which combines innovative consulting and marketing solutions, mobility, personalized campaigns, and artificial intelligence with traditional solutions such as Service Desk (with the ability to offer support in 35 languages), Field Service, and outsourcing (BPO).