Stefanini Group Appoints Farlei Kothe as CEO for North America, EMEA, and APAC Regions

Farlei Kothe: Artificial Intelligence and automation will be crucial in optimizing operations, and Romania—a country where we have 1,500 employees—will play an essential role

• Romania will remain a key hub for talent acquisition and innovation in new technologies
• Stefanini has 1,500 employees in Romania
• The company delivers services from Romania, including application development and maintenance, cybersecurity, M365 platform, cloud infrastructure, and remote technical support.

Stefanini Group, a global technology company providing innovation and digital transformation solutions, continues to consolidate its operations in Romania and appoints Farlei Kothe, the current CEO for the EMEA region, as CEO for the North America, EMEA (Europe, Middle East, and Africa), and APAC (Asia-Pacific) regions. With over 15 years of experience at the company, Kothe aims to increase efficiency and strengthen Stefanini’s market position across key regions.

Stefanini will integrate teams from these regions by consolidating resources, aiming to offer an integrated experience for customers. The company plans to make strategic decisions for the centralization of management, optimization of regional communication, and the implementation of advanced digital tools to optimize collaboration. These measures will eliminate redundancies, accelerate decision-making, and improve response times for customers.

“Farlei has the expertise and skills needed to unify these critical regions and ensure we continue providing effective solutions to our clients. They will benefit from a unified approach, gaining access to expanded global resources while maintaining local support,” said Marco Stefanini, Founder and Global CEO of Stefanini Group.

“We are focused on achieving results. We are aligning teams across the North America, EMEA, and APAC to eliminate barriers and strengthen Stefanini’s position as a globally competitive organization,” said Farlei Kothe, Chief Executive Officer for the North America, EMEA, and APAC.

Artificial Intelligence and automation – critical in optimizing operations. Romania will play an important role

New technologies such as Artificial Intelligence (AI) and automation will play a crucial role in optimizing operations and improving customer service, including in Romania. Stefanini aims to standardize processes and use these technologies to optimize decision-making and efficiency across all regions.

“AI and automation will transform the way we operate, driving rapid innovation, improving customer service, and optimizing our global operations. We are focused on standardizing essential processes and increasing efficiency through smart automation. Romania will play a important role in this transformation,” emphasized Farlei Kothe.

In the short term, the company expects a reduction in operational costs, while in the long term, Stefanini aims to strengthen client relationships and achieve revenue growth through innovative solutions, with Romania continuing to play an essential role in reaching these goals.

We continue to recruit in Romania

Stefanini has 1,500 employees in Romania, making it a strategic tech hub for the company’s operations in Europe, the Middle East, and Africa (EMEA). From Romania, Stefanini delivers services such as application development and maintenance, cybersecurity, the M365 platform, cloud infrastructure, and remote technical support.

“Romania remains a key hub for talent acquisition and innovation in new technologies and a crucial element in our regional expansion. We will continue to recruit, focusing on a hybrid model in cities where we already operate, or fully remote positions in other locations across the country. We expect a steady recruitment volume in the near future, based on referral programs and partnerships with universities to attract talented people,” explained Farlei Kothe.

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About Stefanini
Stefanini is a global tech multinational, originating from Brazil, with 35 years of experience on the market and a presence in 41 countries. The company invests in a complete innovation ecosystem to serve main industry verticals and assist customers in their digital transformation. With robust offers aligned with market trends such as automation, cloud, Internet of Things (IoT) and User Experience (UX), the company has received recognitions as well as several awards in the innovation area. Currently, the Brazilian multinational has a broad portfolio, which combines innovative consulting and marketing solutions, mobility, personalized campaigns, and artificial intelligence with traditional solutions such as Service Desk (with the ability to offer support in 35 languages), Field Service, and outsourcing (BPO).