Dentsu Romania strengthens Digital Team Leadership appointing Daniel Corneanu as Head of Digital and Diana Oancea as Head of Performance

Dentsu Romania announces the strategic appointment of Daniel Corneanu as Head of Digital and Diana Oancea as Head of Performance. This marks a significant step forward in strengthening the agency’s Digital service line and leadership structure.  These appointments underscore dentsu’s commitment to cultivating leadership from within and enhancing the agency’s ability to deliver integrated, future-ready media solutions. As part of this evolution, Daniel and Diana will join the dentsu Romania Management Team and report directly to Media & Creative Practice Lead, dentsu Southeast Europe.

Bringing over 15 years of experience agency and client side, Daniel Corneanu will lead the Digital Team, manage the digital media buying for clients and develop the data and tools offering of the agency. Known for his broad expertise across the digital spectrum, team coordination, and strategic account leadership, Daniel steps into the role with a strong track record and a deep understanding of dentsu’s client needs. Daniel also implemented the first retail media campaign for a beer brand in Romania.

Diana Oancea, who continues in her role as Head of Performance, brings a wealth of experience spanning 15 years in various roles within agencies. Diana manages and coordinates the Performance Team, strengthening key areas including performance, programmatic and martech. She is responsible for implementing and executing the digital strategy to maximize demand and ensure the highest effectiveness of digital campaigns. Her strong focus on results, team leadership, and performance excellence has consistently contributed to the delivery of high-impact campaigns for dentsu’s clients.

“We are proud to elevate such a diverse set of talents from within our organization. Daniel’s proven leadership and Diana’s results-driven mindset embody the high standards of professionalism we stand for. These appointments reflect our long-term commitment to developing future leaders and enhancing the capabilities of our digital offering, said Cosmin Cojocaru, Media & Creative Practice Lead, dentsu Southeast Europe.

We want to help our people grow, we are uniting talent, innovation, and structures to position dentsu Romania as a leading partner in growth and transformation for brands. And with this strengthened setup, Dentsu Romania is poised to deliver even more agile, innovative, and performance-driven solutions to clients in a rapidly evolving digital landscape.’’, adds Maria Grachnova, CEO dentsu Southeast Europe.

About dentsu

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.