Dentsu Romania, part of the global leading Japanese communication group, launches “Innovating to Impact”, the new global positioning

Dentsu Romania, part of dentsu Group announces the local launch of its new global brand proposition, “Innovating to Impact”, marking a significant milestone in the company’s 120-year plus history. The new go-to-market approach encapsulates dentsu’s commitment to driving growth through innovation, leveraging the collective strengths of transformative creativity, media, data, and technology.

Created through a collaborative effort of many dentsu teams around the world, “Innovating to Impact” reflects dentsu’s dedication to delivering outcomes that reach beyond business growth to generate a positive effect on people, society, and the world. This launch is the next stage in dentsu’s mid to long-term strategy and its positioning as an integrated growth and transformation partner to the world’s leading organizations.

“Innovating is not just about looking forward. It’s about leaving a positive mark on the world. At dentsu, we don’t just follow trends; we aim to set them. ‘Innovating to Impact’ is our pledge to our clients, our exceptional team, and the communities we serve, ensuring we continuously push the boundaries of what’s possible through experience and business transformation. Dentsu Romania is truly unique in the market, sitting at the convergence of media and creative, technology and consulting. What makes us different and better is our deep human understanding of human nature through our technology.”, states Radoslav Nedelchev, Country Manager, dentsu Romania.

Following its drive to inovation since 1901, dentsu is unlocking the power of media and creative across the entire customer journey worldwide.

In Romania, dentsu operates since 2001 under its 4 global brands: Carat and dentsu X for media, iProspect for digital performance, and Dentsu Creative.

Dentsu Romania activates “Innovation To Impact” through best of integrated capabilities like the proprietary media tools: Consumer Connection System (CCS) Pannel and Planner for in-depth consumer understanding and media strategy, The Media Carbon Calculator (MCC) covering sustainability, dentsu Connect aimed for client integration and way of working.

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.