French group Publicis announces the acquisition of Tremend

Publicis Groupe today announced the acquisition of Tremend, one of the fastest-growing and largest independent software engineering companies in Central and Eastern Europe. Tremend will serve as the newest global delivery center for Publicis Sapient.

Based in Bucharest, Romania, Tremend was founded in 2005 by Ioan Cocan and Marius Hanganu, and serves a large and diverse client base that includes companies such as Carrefour, ING and Orange.  With over 16 years of experience in product engineering, Tremend has over 650 software engineers.

“We’re impressed with the Tremend team’s vision, the breadth of its skillset and capabilities around agile engineering and its deep industry expertise.  Bringing Tremend into Publicis Sapient is a powerful expansion of our global distributed delivery model and we expect to rapidly grow headcount to 2,500 people by 2025 as well as our geographic footprint in the region,” said Nigel Vaz, CEO of Publicis Sapient. “We’re also excited by the strong cultural match between the two organizations and look forward to driving even more client impact together.”

“At Tremend, our purpose has always been to engineer the best products through our amazing team for our partners and to better manage disruptions, accelerate growth and add new value to their brands in today’s rapidly changing world,” said Tremend founders Ioan Cocan and Marius Hanganu. “Joining forces with Publicis Sapient will help propel our combined organization forward during a time when our clients are calling upon us for some of the most important and challenging initiatives to date.”

The transaction remains subject to customary approvals by the relevant competition authority.