2Performant preveniently concludes the private placement and attracts a total of more than 5.3 million lei through the capital increase
The technology company 2Performant, the leader of the affiliate marketing market in Romania, listed on BSE’s AeRO market (stock symbol 2P), hasannounced the early termination of the private placement, which had been started on August 5th. The company’s shares have been oversubscribed during this stage in the capital increase operation, which has been concluded on August 11, one week ahead of schedule. Within the capital increase operation, the company has attracted the total amount of 5,325,885 lei.
The capital obtained from the increase will be invested in the development projects that 2Performant has planned for, namely consolidation and growth on the Romanian and Bulgarian markets, expansion into foreign markets, as well as the development of a new way of attributing conversions from the 2Performant.com platform.
During the private placement, 19.62% of shares from the total offer which had remained unsubscribed in the first stage of the capital increase operation were offered at the price of 30.491 lei/share. Due to the high demand, 2Performant shares were oversubscribed by almost 16%, with 12 investors participating in the placement resulting in a 1,109,902 lei investment. Previously, during the first stage of the increase, 502 investors had participated with amounts ranging between 57 and 282,764, so that at the end of the public offer 80.38% shares of the total offer had been subscribed and over 4,2 million lei worth of funding had been attracted. 2PR02 allocation rights were activated on the accounts of the investors who participated in either of the two stages.
“We’ve successfully completed the two stages of the capital increase operation and I want to thank all the investors who stood with us, for the interest and trust they showed in our company. We are glad that this great result will allow us to continue the growth projects for which we’ve pursued these investments, projects already initiated by the 2Performant team. Utilizing the capital obtained through the capital increase operation we can now accelerate both our consolidation plan for the markets in which we currently operate and our new markets expansion plan, with the aim of generating sustainable growth in the medium and long term”, said Dorin Boerescu, 2Performant CEO and Chairman of the Board.
After the completion of the second stage of the capital increase operation, the company will start the process of registering the new share capital at the Trade Register, the Financial Supervisory Authority, as well as the Central Depository. Then, the allocation rights that investors now hold will be transformed into 2P shares. 185,500 new shares are issued during the operation. Also, after the conclusion of the capital increase against cash contribution, the company will be granting free shares to investors, at a 4 to 1 ratio, so that the investors who participated in the increase will receive free shares as well. The reference date will be announced in the market after the capital increase registering process concludes.
SSIF Goldring is the intermediary of the public offer pertaining to the share capital increase, as well as of the private placement.
2Performant is a Romanian technology company that develops, operates, and monetizes 2Performant.com – an integrated affiliate and influencer marketing platform. Through this platform, businesses can call on partners, affiliates, and influencers, with whom they can work through the two collaboration models available at the moment: affiliate marketing and influencer marketing. 2Performant is a company listed on the AeRO market of the Bucharest Stock Exchange, under the symbol 2P. According to company data, 2Performant is the largest local source of traffic for Romanian online stores, generating about 4.5 million monthly clicks for clients in their portfolio.
With a 12-year activity, the company is the one that launched Romania’s first affiliate marketing network, under the name 2Parale.ro. Three years later, in 2011, it entered the Bulgarian market. In 2016, the platform and all operations migrated to 2Performant.com, a new technical solution and a new mode of operation with an emphasis on self-service and prepay as a payment solution. So far, the company has invested over 1 million euros in technology to increase performance, streamline processes, launch an influencer marketing platform, and improve the user experience (UX & UI).
With a unique vision for the uberization of marketing based on performance and transparency, over its years of activity, and through its affiliate marketing platform, 2Performant has managed to generate sales worth over 266 million euros, through more than 464 million clicks, for over 785 Romanian and regional eCommerce players, from over 30 industries.