2Performant ended 2020 with a turnover of over 20.2 million lei, 31 per cent over previous year
The technology company 2Performant ends the best year in its history with a turnover increase of 31% compared to the previous year, thus confirming and even exceeding its financial forecasts for 2020.
The leader of the affiliate marketing market in Romania, recently listed on BVB’s AeRO market (stock symbol 2P), reports for the year just ended a turnover of 20,282,448 lei. At the same time, the net profit registered by 2Performant in 2020 is 818,688 lei, increasing by 17% compared to 2019 and by 7% higher than the target assumed by the management once the company is listed on BVB. Operating revenues, calculated by eliminating the commissions that 2Performant pays to affiliates from the platform, increased in 2020 by 44%, reaching the value of 5,451,632 lei, an important indicator of business growth and performance. Based on the profit obtained in 2020, the company intends to reward its shareholders by granting free shares.
The distribution of dividends in the form of free shares will be subject to shareholder approval at the annual GMS in April of this year, announced in the financial calendar on the company’s website: https://ro.2performant.com/fincal/. 2Performant shares entered trading on the Bucharest Stock Exchange on December 9, 2020, following a technical listing on the AeRO market, and today, 2Performant has a market capitalization of 41.5 million lei.
“The year 2020, the best in the history of 2Performant, confirmed the solid, functional and ready-to-scale business model we rely on. In a year of challenges, we managed to capitalize on the opportunities created in the market by the accelerated growth of online commerce, so that our affiliate marketing product proved its validity and growth potential in the coming years, both in Romania and in the markets. external, where we aim to expand. The company’s financial results for 2020 and the increases registered both in terms of turnover and in terms of profit and operating income exceed the forecast and figures assumed in the business plan with the listing on the AeRO market of the Bucharest Stock Exchange, all in the context of a business more and more solid ”, says Dorin Boerescu, CEO of 2Performant.
Accelerating the online trade in the pandemic, an industry to which 2Performant is directly connected, represented an opportunity for growth exploited by the company, so that in 2020 the affiliate marketing product experienced a significant growth.
The company’s revenues from the Romanian market increased by 32% compared to the previous year, while revenues from foreign markets exceeded the growth forecast estimated at 20% and increased by 25 percent, an excellent signal of the opportunity for international expansion stated in the company’s business plans. From 2020, 2Performant has established a partnership with Tradedoubler, an affiliate network with a regional presence, a partnership that involves technical integration between the two networks and facilitates 2Performant’s collaboration with brands present on the Romanian and Bulgarian markets, such as epantofi.ro, modivo. ro, obuvki.bg and modivo.bg.
In 2020, 2Performant managed over 1 million sales for online stores on the platform, worth over 50 million euros. Over 55 million clicks were registered within the 2Performant platform throughout the past year, which means that on average affiliates brought more than 4.6 million clicks per month to the stores registered in the platform. The actual number of online stores that recorded sales through 2Performant (advertisers) increased in 2020 by 2.3% compared to the previous year, reaching 785.
Among the new customers of 2Performant in 2020 are large brands such as Auchan.ro, Decathlon.bg, Asus.ro, Dr.Max.ro, Footshop.ro, Perfect-Tour.ro and iabilet.ro. 3,445 digital natives (affiliated to the 2Performant platform) earned 3.4 million euros from commissions through 2Performant, 26.8% more than in 2019. Recently, the company announced its intention to attract 5 million lei from investors on the Bucharest Stock Exchange through an operation to increase the share capital.
The attracted capital will fuel investments in consolidation and growth on the Romanian market, but also in expanding on markets in the region. The capital increase operation will be submitted to the EGMS vote of 2Performant scheduled to take place on March 22, 2021, when it will be submitted to the shareholders’ vote and the appointment of a three-member Board of Directors.
Full report can be found here: RO+Rezultate+financiare+preliminare+2020_2P.pdf