Dana Sîntejudean is the new Regional Director of Edenred Central Europe

Dana Sîntejudean was appointed Regional Director at Edenred Central Europe, a role she will hold from January 4, 2021.

Dana Sîntejudean was promoted, within the group, from the position of Managing Director Edenred Romania and succeeds Vianney du Parc, who will take over the position of Managing Director Edenred France.

In his turn, Vianney du Parc held the position of General Manager of Edenred Romania, until 2018.

Dana Sîntejudean, Regional Director of Edenred Central Europe: “From my new role, I will be able to continue the digital transformation of the benefit industry on a larger scale, in a European labor market that is increasingly technological and changing. Together with the Edenred teams from Central Europe, we will accelerate the development of innovative solutions with a fast impact on the quality of the services we offer for the benefit of our customers, in the new normality, based on a strong technological platform and an open architecture ”.

Dana Sîntejudean’s professional trip to Edenred began in 2003, when she joined the team from Cluj. After successfully managing several roles in the Sales department, in 2013, he took over the position of Commercial and Public Affairs Director, and in 2016, he became Deputy Managing Director of Edenred Romania. Following the excellent results obtained, in 2018, Dana Sîntejudean was appointed Managing Director of Edenred Romania.

Edenred is a leading services and payments platform that connects millions of employees and partner merchants in 46 countries. In 2019, the group managed a turnover of 31 million euros, from transactions made primarily through mobile applications, online platforms and cards. In Romania,

Edenred is the largest provider of fixed and flexible extra salary benefits for employees – through the BenefitOnline.ro platform, an Edenred company. Since the beginning of the year, Edenred Romania has accelerated the digitization of its portfolio and launched a series of innovative products, such as its own payment solution with mobile devices for Android, Edenred Pay. In an atypical year for business, Edenred voluntarily implemented the necessary measures to support authorities and partners and launched new and context-specific products to make it easier to get through the critical moments generated by the COVID-19 pandemic.

In this direction, the global initiative More Than Ever was transposed in Romania in the form of the largest program to support partner restaurants, Edenred offering 20,000 free meals to mitigate the impact of the crisis on HoReCa partners.