As the medical challenge of managing Covid-19 becomes a real threat in a great number of countries, it has become clearer than ever before that the level of economic uncertainty is getting higher. In the coming days, the most affected companies will be SMEs, which must find new ways of making their marketing efforts work more effectively. These businesses must be able to get more out of their marketing investments and to measure and account for marketing decisions. In short, they must make significant changes.
Professor John Quelch, of Harvard Business School, who has analyzed the last economic downturn, says: “In a recession, consumers become value-oriented, distributors are concerned about cash, and employees worry about their jobs. But, a downturn is no time to stop spending on marketing.” Clearly, the economy must go on, but in this regard, the most vulnerable companies will be SMEs.
Omniconvert was set up by Valentin Radu, CEO and co-founder of the company for the purpose of helping small & medium-sized eCommerce companies to not only survive but to thrive. Since 2013, they have been helping hundreds of eCommerce companies improve their conversion rates. Their Amazon-like technology empowers marketers to understand and nurture their customers better through surveys, to segment them automatically by using RFM analysis, to run AB tests, and to personalize their websites, all so that they can generate more revenue from their existing traffic and emails.
Although they are a small company, their solution is better rated on G2.com than that of others, including major players, such as Adobe or Google.
Omniconvert and the company’s board of investors have decided to offer credits, with a total value of 5 million Euro, for all eCommerce companies with fewer than 100 employees, in these affected verticals:
– Beauty & Cosmetics
– Retail groceries
– Sportswear & sports equipment
– Books & entertainment
– IT & home appliances
– Home & Garden
A spokesperson for Omniconvert said: “We are not doctors or nurses. We’re not a hardware company, and we cannot print components for ventilators. However, we cannot just sit and wait with our arms folded for things to get back to normal. What we are going to do is support hundreds of eCommerce merchants all over the world by passing on the benefit of our technology and expertise.”
Omniconvert is a company that develops growth marketing technologies for eCommerce companies, based in Bucharest, Romania. Omniconvert is backed by one of the leading European technology-focused private equity and venture capital firms, 3TS Capital Partners. Investors in the current and past 3TS funds totalling over 300 million Euro include EIF, EBRD, Cisco, and many others.