NAI Romania evaluates Romanian brands to be promoted globally within the I Success Brand Accelerator

• The Brand Accelerator by I Success program is dedicated to Romanian companies that aspire to enter international markets, becoming visible at world-class events in countries such as the USA, France, Italy, the United Arab Emirates and Saudi Arabia.
• The evaluation carried out by NAI Romania will allow measuring the evolution of brands before and after participation in the accelerator.

NAI Romania (Appraisal & Valuation), a leading player in the valuation and consulting market, announces a strategic partnership with I Success Brand Accelerator, an international program that brings local companies directly into the spotlight at elite events in Cannes, Monaco, Venice, Dubai, Abu Dhabi or Riyadh.

In the context of the partnership initiated at the beginning of 2025 between NAI Romania and I Success, a collaboration that laid the foundations for a unique process of evaluation and internationalization of Romanian brands, the new stage marks the continuation of events dedicated to global promotion. The official launch of the Brand Accelerator by I Success initiative took place in Bucharest, at the Bucharest Chamber of Commerce and Industry (CCIB), in the presence of American actor Eric Roberts.

The Brand Accelerator program is dedicated to Romanian companies that aspire to enter international markets and become visible at world-class events, and NAI Romania’s role is to evaluate and certify the value of Romanian brands, giving them credibility and a competitive advantage in the internationalization process.

Moreover, the assessment carried out by NAI Romania will allow measuring the evolution of brands before and after participation in the accelerator, thus providing a concrete tool for monitoring progress and validating results.

A special moment of the Bucharest edition was when Oscar and Golden Globe nominated actor Eric Roberts received the Pălinca Zetea – an authentic symbol of Romanian tradition, appreciated as a cultural ambassador and national identity.

“Our role, as evaluators, is to offer Romanian brands the tools to prove their value and earn their place on the global stage. We firmly believe that Romania has authentic stories and strong brands, which, once validated and promoted correctly, can become international landmarks”, declared Andrei Botiș, CEO of NAI Romania (Appraisal & Valuation).

“As I have done in my career, as a Romanian entertainment producer, I proposed that, together with the Bucharest Chamber of Commerce and Industry, we leverage brands and artists for international exposure. Eric Roberts’ presence in Bucharest shows that Romanian brands can attract media attention and gain global visibility,” said Eduard Irimia, founder of I Success.

“The value of a brand is not measured only by its success at home, but also by its ability to cross borders, inspire and build bridges between cultures and economies. Romania has visionary entrepreneurs and brands with exceptional potential, which deserve to be known on the global stage,” added Iuliu Stocklosa, president of the Bucharest Chamber of Commerce and Industry (CCIB).

Through this collaboration, Romanian brands can be included in I Success Top 100 Brands – a prestigious accelerator for international trade, which offers branding and global visibility, benefiting from exposure within the I Success Global Tour 2025.

A successful example is Oliveris, a salad brand owned by the Agriro company, the first Romanian brand that, in the period 2024-2025, became international through participation in the accelerator. After its consecration at Cannes 2025, Oliveris actively supports the promotion of other Romanian brands, contributing to expanding their presence on global markets and demonstrating the power of solidarity in Romanian entrepreneurship.