Sorana Balea joins Pluridio group of companies as Group Chief Financial Officer and member of the Board of Directors

Pluridio, a Romanian financial technology company specialized in sales process automation, real-time decision support and digital distribution channels for financial institutions, announces the appointment of Sorana Balea as Group Chief Financial Officer (CFO) and Member of the Board of Directors. This strategic decision marks Pluridio’s entry into a new stage of international expansion and operational scaling.

“Sorana’s extensive understanding of complex regulatory environments, coupled with her experience in M&A and financial transformation across multiple jurisdictions, makes her an ideal choice for the next stage of Pluridio’s journey. We are excited to have her on board during this period of international expansion, product portfolio consolidation and operationalization of a new phase of growth,” said Marius Ionescu, Pluridio CEO.

With over 20 years of experience in multinational environments in the cybersecurity, fintech and FMCG industries, Sorana brings a solid set of skills in financial governance, strategic finance, mergers and acquisitions (M&A), as well as cross-border compliance. Her professional background includes leadership roles at Bitdefender, Endava, Nestlé and Grupo Bimbo (Velpitar), where she coordinated complex financial transformations and integrated acquired entities in Europe and North America.

Sorana’s appointment comes at a time when Pluridio is accelerating its international agenda, opening new markets and strengthening its capacity to deliver advanced software solutions for the financial sector on a continental scale. At the same time, it confirms Pluridio’s commitment to creating long-term value through rigorous financial leadership, continuous innovation and operational excellence.

“Pluridio is entering a major impactful stage in its evolution, and the fact that I can contribute to this transformation motivates me greatly. The complexity of the challenges — global growth, multi-jurisdictional compliance, strategic investments — is exactly the kind of mission that inspires me. Finance must ensure not only control, but also the company’s ability to scale sustainably,” said Sorana Balea.

This decision also reflects a broader trend in financial leadership in the Fintech space, where growing companies are opting for CFOs with experience in international governance and M&A. According to the PwC CFO Pulse survey (2025), 64% of CFOs cite the complexity of cross-border regulations as the main obstacle to generating sustainable economic value, impacting the ability of companies to scale. At the same time, a McKinsey report from 2025 shows that 52% of CFOs are currently leading strategic transformation initiatives, signaling the transition to a new type of financial leadership, focused on continuous growth and adaptation.

Pluridio is a provider of innovative software solutions for the sale and trading of financial market products. The company offers an extensive portfolio of systems for data centralization, sales process automation, regulatory compliance and trading. By combining technology with a customer-centric approach, Pluridio helps financial institutions optimize their operations and discover new growth opportunities.