93% of the retailers involved in a Zitec survey perceive economic uncertainty as one of the biggest challenges of the year

Zitec, a leader in digital transformation solutions, announces the launch of Retail Innovation Pulse, a playbook dedicated to addressing challenges in the retail industry, which explores digital strategies designed to enhance competitiveness. In a fast-changing commercial environment, retailers who adopt agile strategies, test initiatives through MVPs (Minimum Viable Products), and implement modern architectures hold a clear advantage in front of an increasingly demanding and connected digital consumer.

„We developed this strategic document to bring clarity in a time when making good decisions is challenging. Many retailers feel the pressure to do more with less, but reactive solutions are no longer enough. This is not just about digitalization or following fashionable trends, but about strategic choices that can make the difference between stagnation and real progress”, said Alex Dobre, Retail and Distribution Line Director, Zitec.

The playbook is based on a survey conducted at the end of 2024, in which Zitec consulted over 50 retail companies from Romania, most of them part of international groups.

According to the report, 93% of retailers identify economic uncertainty as the main challenge of this year. Inflation, rising operational costs, and unpredictable fiscal policies directly impact profit margins and complicate the planning process.

In this context, retail companies are shifting their focus towards innovation and efficiency: approximately 70% of respondents prioritize the development of innovative products and services, while an equal percentage emphasize cost optimization and operational efficiency.
With its strategic content combining data from the survey and the expertise of Zitec specialists, Retail Innovation Pulse becomes a key tool for companies seeking to make informed decisions regarding technology investments. The report offers concrete examples of impactful technology applications: from loyalty programs that boost engagement, to omnichannel strategies that unify the shopping experience, and essential technologies such as data analytics, artificial intelligence, and cloud migration.

Retail Innovation Pulse can be accessed here

About Zitec:
Zitec is a trusted technology partner for global companies and mid-sized industrial groups, providing advanced software engineering solutions to tackle the complex challenges of digital transformation. With over 21 years of experience, we deliver custom software solutions that accelerate the development and launch of eCommerce, mCommerce, and marketplace platforms.
Our teams leverage AI-driven automation and advanced data analytics to create seamless omnichannel experiences and apply hyper-personalization strategies that enhance customer loyalty and satisfaction.
With projects in over 30 countries, Zitec helps retailers overcome the obstacles of digital transformation. We work closely with our partners to define digital priorities and deliver tailored solutions that generate tangible results. Our teams consistently achieve customer satisfaction scores above 80%, and our eNPS score is more than 20 points above the industry average.