Dentsu announces 7 key regional appointments to accelerate growth and client-centricity

Dentsu Southeast Europe announces today key appointments within its Regional Management Team aimed at accelerating growth and driving its transformation to an agile, client centric One Dentsu organization. The new appointments underpin dentsu’s ambition to build highly integrated, people-centered, end-to-end solutions while putting innovation at the heart of everything dentsu delivers for clients, stimulating their top line growth and supporting transformation objectives.

Dentsu Southeast Europe operates in 11 countries: Romania, Bulgaria, Croatia, Albania, Bosnia and Herzegovina, Kosovo, North Macedonia, Montenegro, Serbia, Slovenia and Republica of Moldova.

Key appointments with extended responsibilities

Radoslav Nedelchev becomes Chief Client Officer, dentsu Central & Eastern Europe

In addition to his current roles as Chief Client Officer dentsu Southeast Europe (SEE) and Country Manager dentsu Romania, Radoslav Nedelchev will now also serve as Chief Client Officer dentsu Central & Eastern Europe (CEE). In this expanded role, Radoslav will scale dentsu’s integrated offering across key CEE clients, aligning with the company’s commitment to driving growth through impactful innovation. He will leverage the collective strengths of transformative creativity, media, data, and technology.

Vjeko Srednoselec becomes Growth Officer, dentsu Southeast Europe

In addition to his role as Chief Operating Officer dentsu Croatia, Vjeko Srednoselec has been appointed Growth Officer for dentsu Southeast Europe (SEE). In this new role, he will drive growth initiatives and enhance collaboration across brands and teams to uncover market opportunities, propelling both dentsu Southeast Europe and its clients towards the next phase of growth. Vjeko will also play a pivotal role in leading the transformation and integration of our Media and Creative Practices to foster growth.

Marian Petcu becomes Strategy Officer, dentsu Southeast Europe

This new role will strengthen dentsu’s ability to offer unique advantages and achieve optimal growth outcomes for its clients by leveraging its integrated media, customer experience, creative, and business transformation capabilities. Petcu will elevate the strategic output of client teams across Southeast Europe through dentsu’s network of media agencies, including Carat, iProspect, and dentsuX. Marian will unify key specializations within dentsu, such as Insight, Strategy, and Media Effectiveness, and align the expertise and capabilities from all around the region.

Cosmin Cojocaru becomes Media Practice Lead, dentsu Southeast Europe

In this role, Cojocaru will lead dentsu’s Media Practice, focusing on building a winning community that consistently delivers excellence to clients and drives their growth and transformation. He will collaborate closely with the media teams of Carat, iProspect, and dentsuX to facilitate scaled client growth across Southeast Europe. Cojocaru will continue to fulfill his current responsibilities as Group Planning Director for Dentsu Romania.

Marius Tianu becomes Creative Practice Lead, dentsu Southeast Europe

In this role leading Dentsu Southeast Europe’s Creative practice, Tianu will drive expertise to unlock the full potential of Dentsu’s Creative capabilities and impact across all practice areas. He will spearhead the go-to-market brand proposition of Dentsu Creative and nurture market practitioners in creative, planning, innovation, and design to build a strong community. Alongside establishing a world-class creative practice, Marius will set the creative standard and reinforce dentsu’s creative philosophy and culture across all practices in Southeast Europe. He will continue to serve as Group Creative Director in addition to these new responsibilities.

Vessela Kotseva becomes Commercial Director, dentsu Southeast Europe

In this role, Kotseva will leverage her media and client management expertise, along with her leadership skills, to accelerate dentsu’s ongoing growth across Southeast Europe. She will focus on building a strong, high-performance culture and driving growth for our clients’ businesses. With her extensive experience in commercial positioning, Vessela will ensure effective investments, as well as the development and scaling of media products.

Milena Mishineva becomes Data & Product Strategy Director, dentsu Southeast Europe

In this role, Mishineva will oversee all of dentsu’s client-facing, data-driven analytics and technology-enabled products and platforms. She will drive cross-practice and product collaboration, standardization, and automation of services, foster external partnerships, and spearhead innovation to ensure sustainable growth for clients across the Southeast Europe region.

“We are rolling out a new approach in promoting innovative solutions that guarantees growth and effective collaboration, contributing to the dynamic development of our competencies and products. To this end, dentsu is changing on a global and local level, considering technology and our consulting approach,” explains Sławomir Stępniewski, CEO dentsu Poland & Central and Eastern Europe. “All this is strongly connected to what we believe in at One dentsu – a value-based culture. We are convinced that these well-deserved appointments will allow us to meet the needs of our clients better and faster and will contribute to building our collective success in the entire CEE region, which these changes have covered.”, adds Slawomir Stępniewski.

“As a fundamental part of our One dentsu strategy, we are uniting talent, innovation, and structures to position dentsu Southeast Europe as a leading partner in growth and transformation for brands,” commented Maria Grachnova, CEO dentsu Southeast Europe. “With consumer behavior and marketing technologies evolving at an unprecedented pace, we must adapt more quickly than ever. This spring, we initiated changes to make our brands more interoperable and distinct. Now, we are finalizing leadership appointments to implement our best-in-class model and redefine the partnership between modern marketers and their agencies, driving growth through purposeful innovation and tighter integration. Radoslav, Vjeko, Marian, Cosmin, Marius, Vessela, and Milena are essential to advancing our strategic growth ambitions. Their collective vision and extensive expertise will be invaluable in making dentsu Southeast Europe – and our clients – even more effective and competitive in today’s dynamic market,” added Grachnova.

About dentsu

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

About dentsu Romania

Part of the dentsu Southeast Europe, dentsu Romania is a network designed for multi-brand solutions helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through our four global leadership brands – two media agencies Carat, dentsu X, and iProspect, digital performance agency, and its unique creative agency, Dentsu Creative.

In Southeast Europe, we work with more than 300 professionals across 11 markets: Albania, Bosnia & Herzegovina, Bulgaria, Croatia, Kosovo, North Macedonia, Montenegro, Serbia, Slovenia, Romania, and Republic of Moldova.