Rompetrol constantly improves its recruitment processes with the help of SAP solutions

In today’s competitive labor market, organizations need scalable and efficient solutions to attract, hire and motivate the right talent. By adopting the SAP SuccesFactors solution, which helps to streamline workflows, the Rompetrol – KMG International group was able to automate recruitment processes, improve the candidate experience and achieve a much more efficient centralization and data management.

The basis of the decision to implement SAP SuccessFactors was Rompetrol’s need to optimize its recruitment and selection processes by eliminating manual, paper-based processes, by obtaining a unified overview of the recruitment activity, key performance indicators and the status of vacancies, as well as by creating and maintaining a solid pool of potential candidates. In addition, the organization needed integration with other systems it was already using.

The Rompetrol brand is a continuous source of energy, starting from the processing of crude oil to the sale of products at gas stations. Since 2007, Rompetrol is the main brand of KMG International, a group owned by KazMunayGas, the National Company of Kazakhstan. With a tradition of more than 40 years in the energy industry, Rompetrol has consolidated itself as a European brand after starting the expansion in the distribution segment in 2002.

Currently, KMG International has more than 5300 employees, of which more than 500 have joined the group in 2023 and operates more than 1100 distribution points in Romania, Moldova, Bulgaria and Georgia.

“The work and dedication of our teams, combined with the capabilities of SAP SuccessFactors, allowed us to quickly adapt to changes in the labor market. We are not just navigating through the new reality, we are becoming more competitive and more efficient, while maintaining a human approach towards our colleagues and Rompetrol candidates”, shared Gina Cruceru, Group Human Resources Director.

The SAP SuccessFactors Human Experience Management (HCM) suite offers the most comprehensive HR software, bringing together core HR services, talent management, HR analytics and workforce planning, as well as employee experience management.

The solution enables users to maximize their potential in the workplace while strengthening the connection between HR and business operations to help organizations create both a sustainable workforce and a profitable business.

“Rompetrol – KMG International found in SAP the right solution provider for its recruitment and HR needs for several key reasons. First, SAP provides country-specific language, localization and compliance support, ensuring seamless operations across multiple geographies. Secondly, thanks to the periodic updates and improvements offered by SAP, Rompetrol was able to ensure that its human resources processes are at the level of the latest trends and best practices in the industry”, says Adrian Stoian, Head of HR Services Center and Travel.

In addition, SAP solutions are designed to scale with the growth of an organization, easily accommodating both small startups and large multinational corporations with ever-evolving needs. “The transformation that KMG Romeptrol has undergone in its HR processes has been truly remarkable and we are very glad to have been a part of this journey! For a fast-growing company, effective human resource management can become a significant challenge.

When it comes to Rompetrol, which puts people first, SAP SuccessFactors has provided the right technology support to streamline and optimize its HR operations. We worked side-by-side to integrate SuccessFactors functionality with existing systems to ensure a smooth transition and continuous workflow, while focusing on managing the full spectrum of HR processes: from hiring to retirement.

The results did not take long to appear”, says Irina Scortea Tache, SAP SuccessFactors Lead for Eastern Cluster. By creating a user-friendly interface and automatic communication tools, Rompetrol benefited from an improved candidate experience. Automated workflows have replaced manual processes, allowing candidates to be tracked throughout the recruitment and hiring cycle. In addition, SAP provided a centralized platform that integrated with LinkedIn and all major recruiting platforms, generating a single space for all applications. The SAP SuccessFactors solution also facilitated the improvement of collaboration and service quality between Rompetrol’s recruitment and employment teams, managers and other departments.

Communication and data exchange have been simplified, enabling efficient hiring processes and minimizing delays in decision-making. In addition, SAP’s advanced analytics tools enabled the organization to gain valuable insights into the hiring process.

Thus, the successful implementation of SAP SuccessFactors within Rompetrol represents not only a technological advance, but also a strategic investment in the most valuable asset of an organization: people. With the help of this solution, Rompetrol has the ability to manage a constantly changing workforce, optimize talent management and encourage a culture of growth and development.