Ahold Delhaize, the owner of the Mega Image store chain, opens a technology hub in Bucharest to strengthen its digital, data and technology capabilities

Ahold Delhaize announces the launch of a technology hub in Bucharest: AD/01. With this launch, the company aims to attract more than 250 technology specialists to develop innovations in customer experience and services for the European brands that are part of the Ahold Delhaize group.

An essential role in the ecosystem AD/01 will play a key role in strengthening the Ahold Delhaize group as part of the digital, data and technology ecosystem. The teams in the new technology hub will be involved in a wide range of projects, from web and application development, to support and initiation of strategic projects in the areas of eCommerce, Infra, Data, Loyalty, Core Retail and beyond.

Wouter Kolk, CEO Ahold Delhaize Europe & Indonesia: “All our local brands have a single mission and promise to customers: to offer the best shopping experience. That’s why we also focus all our efforts in the technology area, so that to deliver seamless digital experiences, whether it’s in our in-store areas or beyond, as our customers’ needs evolve, we’re launching AD/01 now. This technology hub will bring together the best IT&C specialists to develop innovations that serve the consumers of today and tomorrow, for all our European brands. Thus, we have chosen to invest further in the Romanian market, where we already have a solid presence through our local brand, Mega Image.”

Mircea Moga, CEO of Mega Image: “We are glad that Romania was chosen for the development of the new technological hub and we enthusiastically welcome the whole team to join us in the Ahold Delhaize family. We will continue to make a significant difference through what we offer to our customers every day when shopping, in our stores or in the online supermarket: local, fresh and healthy products from local producers, a range of quality own brands at good everyday prices and offers that best meet the needs of customers.”

A community for growth and collaboration AD/01 aims to foster a vibrant and inclusive culture that brings together technology engineers. The first employees are already joining the local team and, according to the plan, in the coming years the team will expand with 250 professionals. The recruitment processes focus on the Romanian market, which already has a base of specialists in the technological field, recognized at the European level.