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Deloitte study: seven out of ten organizations embrace marketing technologies, including Gen AI
Magda Purice Posted On September 18, 2024


Organizations embrace marketing technologies (martech), as seven out of ten (75%) marketers say that they are using them, according to the latest edition of Chief Marketing Officer (CMO) Survey, conducted by Duke University with the support of Deloitte. Nevertheless, companies need […]


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Horváth: The workforce will grow in Eastern Europe over the next five years

Job growth will be seen in North America and Asia, remaining steady in Western Europe, except for Germany – where […]

Magda Purice Posted On September 5, 2024

Horváth: Digital transformation is becoming the top priority of companies with the advance of AI

59% of firms expect to break even on AI investments in 2026, although about 50% of executives consider their companies […]

Magda Purice Posted On August 26, 2024

Romania’s EUR 5 Billion Plan for Digitalization and AI Implementation AI Could Increase Organizational Revenue by Up to 10%

Forecasts indicate that in the coming years, companies integrating AI into their operations could see significant revenue growth, with increases […]

Magda Purice Posted On August 22, 2024

European Commission’s report unveils impact of the Next Generation Internet initiative on Europe’s digital future

The European Commission’s Next Generation Internet (NGI) initiative announces the release of a comprehensive report on the impact of its […]

Magda Purice Posted On July 29, 2024

Exorigo Upos analysis: Western Europe leads the e-commerce market by far with 80% compared to 55% in Eastern Europe

Western European shoppers spend an average of €85 per transaction, while Eastern European consumers spend €55 A significant portion of […]

Magda Purice Posted On July 25, 2024

Eight Romanian companies are included in the latest Deloitte EMEA Technology Fast 500, the ranking of the fastest growing technology companies in Europe, the Middle East and Africa

Redbee Software, DRUID, Questo, Ascendia, FintechOS, Pentest-Tools.com, Kinderpedia and Nestor are the eight Romanian companies included in the latest Deloitte […]

Magda Purice Posted On July 22, 2024

Horváth: 70% of Western European companies substantially increased their AI budget in 2024

The increase in budgets targets the development of generative AI (GenAI) projects, especially in departments dealing with IT, internal services, […]

Magda Purice Posted On July 17, 2024

Forvis Mazars: The talent revolution: companies are no longer just competing for talent; they are competing to retain it

In Romania, talent shortage in the market is the biggest recruitment challenge 77.77% of Romanian C-suites agree that an organisation’s […]

Magda Purice Posted On July 16, 2024

ROPEA-Deloitte report: Private equity-backed companies lead job creation with 7.1% increase in 2022

The Romanian private equity (PE) and venture capital (VC) sector has demonstrated significant contributions to job creation and economic growth, […]

Magda Purice Posted On July 10, 2024