Horváth CxO Priorities Study 2026 | CEE & Romania Report
Magda Purice
Posted On September 8, 2026
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Following the release of the Romania Report of our 7th Annual Horváth CxO Priorities Study 2026, entitled “Rethink Competitiveness in the New Economic Reality”, Horvath announces the issuing of the CEE Report, offering a broader perspective on the priorities, challenges and growth ambitions shaping executive agendas across Central and Eastern Europe.
Together, the two reports provide a unique opportunity to benchmark Romanian executive priorities against regional trends and identify the factors that will define competitiveness in the years ahead.
The CEE findings reveal several important trends:
| • | AI & Digital Transformation remains the number one strategic priority across Central and Eastern Europe | |
| • | Cost and profitability improvement continues to dominate executive agendas as companies seek to strengthen performance in an increasingly competitive environment | |
| • | People-related topics rank significantly higher in CEE than in the global benchmark, underscoring the growing importance of talent, skills and leadership capabilities | |
| • | Revenue growth is expected to outpace workforce growth, highlighting a strong focus on productivity, automation and scalable business models | |
| • | CEE is entering a new era of competitiveness, where capabilities, productivity and automation matter more than traditional low-cost advantages |
links to reports:
→ 7th Annual Horváth CxO Priorities Study – Romania Report
→ 7th Annual Horváth CxO Priorities Study – CEE Report
