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PwC: Digital innovation drives demand for human experiences
Magda Purice Posted On June 23, 2026


PwC’s Global Entertainment & Media Outlook forecasts that spending in the vast industry will rise at a 3.4% compound annual growth rate (CAGR) through 2030, when total revenues will reach $4.2 trillion.   In an age of digital innovation, live and […]


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Accenture study: 74% of consumers are ready to let an AI agent shop on their behalf

Nearly three-quarters of consumers (74%) say they would trust an AI agent to assist them with shopping, from finding the […]

Magda Purice Posted On June 9, 2026

Horváth: 66% of companies say AI solutions are not mature enough, although investments are growing massively

66% of companies believe that artificial intelligence is not mature enough, and 70% say that AI solutions are overvalued Despite […]

Magda Purice Posted On June 8, 2026

UCMS by AROBS launches Pay Transparency Solutions, the first integrated software and consulting ecosystem for compliance with the EU Pay Transparency Directive in Romania

UCMS by AROBS, part of AROBS Group, launches Pay Transparency Solutions, an integrated ecosystem of software, consulting, and customization services […]

Magda Purice Posted On June 8, 2026

Diverzum launches a study on Generation Z: 3 million young people are changing the rules of marketing in Romania

Diverzum, the leading digital discount and loyalty platform dedicated to students in Central and Eastern Europe, is launching a study […]

Magda Purice Posted On May 7, 2026

🎙️Loredana Vătăvoiu, Marketing & Communication Director, Up Romania: The role of AI is to support, not substitute, the decision-making

Outsourcing Today, the business services industry’s integrated networking and news platform, continues its interview series with leaders shaping the future of […]

Magda Purice Posted On May 6, 2026

Randstad Romania Employer Brand Research 2026: Half of Romanian Employees Believe They Are Underpaid

28% of employees intend to change their job in the first half of 2026, more than double the number of […]

Magda Purice Posted On May 6, 2026

🎙️Andy Thuemmel, AI Innovation, Transformation & Customer Support Leader, Foundever: The leaders winning in 2026 are those treating AI as a strategic capability that needs ongoing attention to strengthen existing operations

Outsourcing Today, the business services industry’s integrated networking and news platform, continues its interview series with leaders shaping the future of […]

Magda Purice Posted On May 5, 2026

Horváth: Companies are accelerating investments in digitalization, but the value for the business remains difficult to demonstrate

Companies are investing rapidly in digital transformation, but cannot clearly demonstrate the value generated. Digitalization budgets increase significantly, on average […]

Magda Purice Posted On April 30, 2026

🎙️Arkadiusz Sikora, Chief Operating Officer, Exorigo-Upos: AI is only as good as the foundation underneath it

Outsourcing Today, the business services industry’s integrated networking and news platform, continues its interview series with leaders shaping the future of […]

Magda Purice Posted On April 29, 2026