Innobyte becomes a VTEX partner in Romania
Innobyte, one of the most important Romanian companies specialized in software development for ecommerce, announces the signing of a partnership with VTEX, the digital commerce enterprise platform with which brands and retailers manage their trade operations.
Through this partnership, Innobyte will develop applications and implement VTEX solutions. Innobyte estimates that it will generate around 30% of its revenue over the next three years from working with VTEX customers.
VTEX (NYSE: VTEX), the digital trading platform for enterprise brands and retailers, officially entered the Romanian market in 2018, and since then the company has strengthened its local presence by concluding partnerships with customers in various fields such as fashion, car, food retail, florist retail, home & deco, IT&C, but also B2B commerce, offering customized digital commerce solutions for the specifics and needs of their businesses. Following this partnership, Innobyte will develop applications and implement VTEX solutions for customers in Romania, a growing market.
With a team of 36 tech specialists, Innobyte aims to expand the team by approximately 30% by the end of the year, allocating a considerable percentage of resources to integrate VTEX projects into the company’s development projects.
“The new partnership with VTEX honors us and strengthens our position as ecommerce experts in the local market and beyond, helping us to offer complete solutions for an extensive and solid portfolio of online stores in various fields of activity. In this sense, since the beginning of the year we have invested in attracting the right specialists and trainings to get acquainted with VTEX solutions, a mission that we will continue in the next period as part of our common strategy to offer excellent solutions “, said Cătălin Bordei, Managing Partner Innobyte.
“When you implement an ecommerce platform, one of the most important indicators of success is Time-to-Market, ie the time elapsed between the planning phase and the time of the first sale. Globally, VTEX boasts a small Time-to-Market and fast launches, even in the case of stores with complex architectures. Because we want to keep the tradition at regional level, we have chosen the most agile and adaptable partners. Innobyte successfully meets both criteria, complementing them with market experience and in-depth understanding of VTEX architectures ”, points out Cristi Movilă, Eastern Europe General Manager & EMEA SVP within VTEX.
Innobyte has over 15 years of experience in developing state-of-the-art online stores, and in 2021 it recorded a 21% increase in revenue compared to the previous year. Also, in 2021, the company increased its customer portfolio by 30% and expanded its collaborations with existing ones, helping to strengthen their position in the market. Innobyte customers are important players in the local and regional industries of technology, retail, services, health, banking, legal, tourism or fashion such as: British American Tobacco, Noriel, European Space Agency (ESA), Fashion Days, eMag, PayU, iStyle , Denner Weinshop, F64. For the current year, Innobyte is analyzing the opportunity to create its own ecommerce solutions, dedicated to the digitalization of SMEs, consolidating its position as a developer of top ecommerce solutions and expanding capabilities in this direction – both in line with global industry trends and perspective platforms used for the development of online stores.