Austrian start-up Waterdrop aims to increase its customer base by 60 percent in Romania this year

Waterdrop, the Austrian start-up launched on the Romanian market in September 2021, continues to develop on the local market. In 2022, the company aims to grow its existing customer base by 60 percent and penetrate the local market more strongly as a partner in online stores.

Waterdrop is the first brand in the world to create Microdrinks (cubes with natural flavours and water-soluble plant and fruit extract) designed to stimulate greater fluid intake for a healthy and balanced lifestyle. The company currently serves 12 European and US markets, both online and in 19 physical stores. Its expansion is supported by a steady 400 percent growth since its launch back in 2016.

To date, more than 200 million reusable products, Microdrinks, and containers have been sold to more than 1 million consumers worldwide, saving up to 30 million plastic bottles, and the company is considering expanding to Asian markets. Waterdrop CEE is committed to carefully handling the essential raw material, water, and helping to protect the environment. The solutions offered help save up to 98 percent of packaging and CO2, protecting the planets’ resources.

“This year we aim to know in more detail the profile of the Romanian consumer and to bend to his needs. We are concerned about sustainability and a balanced lifestyle, and we want to support a hydration regime adapted to the diverse needs that people have in their daily lives. We plan to expand our portfolio and launch more product lines adapted to the local market context”, says Katerina Navratilova, CEO of Waterdrop CEE.