Small entrepreneurs invest more in digital solutions for business visibility

More and more freelancers and small entrepreneurs have invested, this year, in completing accounting services with integrated financial management software for micro-enterprises, according to Wizrom Software.

The acceleration of digitization in the last year and the need to have real-time access to updated financial data, not just a secure monthly accounting report, led small local entrepreneurs to seek such full services. In the new health and economic context, small companies have begun to feel more and more acutely the need for modern, digital and accessible financial instruments in business administration. And the last months of this year have led entrepreneurs to adopt accounting and IT services suitable for small businesses.

“Entrepreneurs need, today, more visibility on the financial situation of companies than ever before. We live in times when technology allows us to achieve many things in just a few clicks, and managing a business, even a small one, can be easier with the help of solutions dedicated to them. In addition to the assistance of an accountant, business owners need to access reports and financial records, especially when business decisions are needed and not just after the centralization of documents, traditionally performed by the accountant, at the end of the month. Hence the growing need for such platforms “, says Adrian Bodomoiu, General Manager at Wizrom Software.

In 2019, according to the data of the National Office of the Trade Register, over 670,000 micro-enterprises were registered in Romania, almost 92% of the total companies in Romania. In fact, the share of micro-enterprises in the Romanian economy is not negligible at all. According to statistics, 43 billion euros was the total turnover of micro-enterprises in Romania, in 2019 – about 12% of the total turnover of Romanian companies. Their profit reached 9 billion euros in 2019, and the jobs created exceeded 884,000.