Oracle acquires GloriaFood: Expands native B2C applications in POS portfolio to empower independent restaurateurs to go digital

On June 25, 2021, Oracle completed the acquisition of GloriaFood. The acquisition extends the Oracle MICROS Simphony Cloud POS platform by adding a global online ordering system and marketing solutions to enable restaurants of all sizes to go digital and serve customers directly through the web, mobile, and apps.

The acquisition extends the Oracle MICROS Simphony Cloud POS platform to include native global online ordering and marketing solutions to enable restaurants of all sizes to go digital and serve customers directly through the web, mobile, and apps.

GloriaFood’s SaaS platform is a holistic online ordering solution that enables restaurateurs to easily create websites, branded mobile apps, ordering menus, and accept online payments. GloriaFood is designed to make online food ordering a smooth and enjoyable experience for both the customer and the restaurant owner. 

In a letter to Oracle customers and partners Oracle Food and Beverage SVP and GM, Simon de Montfort Walker stated “Oracle MICROS Simphony is already well positioned in the marketplace as the premier point of sale platform with a robust cloud ecosystem. Simphony’s open API architecture gives food and beverage purveyors of any size and concept a platform for growth and continuous innovation. With the addition of GloriaFood, we are expanding our portfolio to better support up-and-coming brands and deliver impactful business-to-consumer experiences”.

The acquisition extends the Oracle MICROS Simphony Cloud POS platform by adding a global online ordering system and marketing solutions to enable restaurants of all sizes to go digital and serve customers directly through the web, mobile, and apps, Oracle said in a statement posted on its website on June 25, when it completed the buy.

“With the addition of GloriaFood, we are expanding our portfolio to better support up-and-coming brands and deliver impactful business-to-consumer experiences,” Oracle also said.

According to Oracle, the startup’s SaaS platform is a holistic online ordering solution that enables restaurateurs to easily create websites, branded mobile apps, ordering menus, and accept online payments.

GloriaFood was founded in 2013 by German entrepreneur Oliver Auerbach and Romanian entrepreneur Mihai Anghel, according to its website. The startup is present in more than 150 countries, serving more than 22,000 restaurants.

Oracle is an American multinational computer technology corporation headquartered in Austin, Texas, which employs over 135,000 and serves more than 430,000 customers in 175 countries.