Edenred launches the AI-based chatbot Felicia
Edenred Romania launched Felicia chatbot, based on artificial intelligence, the first service of this type of an extra-salary benefit company in Romania.
Felicia will be able to provide instant answers to questions about Edenred products and services and will take over the first requests from users during the first quarter of this year. Romania is the first country in Central Europe where the Edenred group implements a chatbot service, benefiting from the expertise of other subsidiaries where similar products work successfully and thus offers more digital interaction options with users.
The implementation of conversational technology in the Edenred Romania solutions ecosystem is part of the company’s accelerated digitization strategy and will contribute to improving the customer experience, whose queries will be successfully resolved much faster.
The Felicia chatbot, in the most advanced version of a digital solution dedicated to human conversation, will be available 24/7 for customers, on the Edenred Romania website and Facebook page, including on the Benefit platform, as well as in the mobile application , from any device connected to the internet.
Dana Sîntejudean, Regional Director of Edenred Central Europe said: “With the launch of the new digital solution, Edenred Romania reaffirms its commitment to serve each customer with the same passion, customer experience being always our main concern. The focus on innovation and technology has led us to offer our users this new conversational technology, in order to reduce response time in resolving the situations they face. We expect Felicia to successfully resolve over 20% of common support queries, in the first stage, and will become smarter as she learns from user interactions, providing the majority with a personalized experience. ”
Felicia’s story began with the desire to permanently improve the experience of Edenred users and the team’s passion to have only satisfied customers and happy with the solutions they have at their disposal, the name of the chatbot being chosen to highlight the essence of the service offered. Felicia, a name of Latin origin, which derives from the adjective “felix” (“happy”) is the very definition of happiness, being synonymous with thanking those who care, in this case, customers, business partners and users in the ecosystem of Edenred Romania benefits.
How does the chatbot work
Felicia chatbot is an innovative solution based on artificial intelligence, developed especially for the Romanian market, which recognizes writing in Romanian and can converse with users of Edenred solutions. Frequently asked questions of Edenred users are related to payment methods and extra pay benefits in general. Felicia will answer the questions asked on the Edenred Romania website and Facebook page, including on the Benefit platform, as well as in the mobile application. It is a functional chatbot, adapted to be able to interpret users’ questions and needs even in a text with typos.