Fintech Token Financial Technologies Romania announces the appointment of Ralucă Micu as Deputy General Manager

TOKEN Payment Services (TOKEN), a fintech company authorized by the National Bank of Romania as a payment institution and part of Token Financial Technologies – a provider of digital payment solutions and member of the Koç Group, the largest private holding company in Turkey – appoints Raluca Micu as Deputy General Manager. With a solid career in the financial and payments fields, Raluca brings with her recognized experience within the National Bank of Romania.

“I am pleased to announce the appointment of Raluca Micu as Deputy General Manager of TOKEN Romania. Her extensive experience in financial operations and strategic leadership will be essential to fulfill our mission to deliver innovative digital payment solutions and strengthen our presence on the Romanian market. Beyond local development, Raluca will also contribute to TOKEN’s international expansion, leveraging our license and capabilities as a Romanian fintech. We are delighted to have her on board and look forward to her contribution to the development of the fintech ecosystem in Romania,” said Burak Yildiran, CEO, TOKEN Financial Technologies Romania.

During her over 15 years of activity at the National Bank of Romania, Raluca Micu played a key role in transposing and implementing European directives on payments into national legislation, in developing risk management strategies for the safety and efficiency of payments, as well as in developing and coordinating the Fintech Innovation HUB.

He also coordinated the team responsible for the supervision of payment service providers, ensuring compliance with European regulations (PSD2, SEPA, MIF, Instant Payments Regulation), as well as elements related to security requirements in the authorization process of payment and e-money institutions. He also developed draft regulations in the field of payments, including in collaboration with other authorities.

“In my new role at TOKEN, together with the team, we aim to support the development of merchants through a platform that offers easy access to a wide range of financial services and value-added solutions. A central objective is the digitalization of merchants and cash payments through an all-in-one solution, built with state-of-the-art technologies and aligned with the highest industry standards. In the era of instant payments, real-time visibility into cash flows is no longer an optional benefit, but an essential necessity for merchants’ success. We also see our platform as a catalyst for financial inclusion, providing SMEs with access to essential payment infrastructure and contributing to economic development,” said Raluca Micu, Deputy General Manager, TOKEN Financial Technologies Romania.

The new member of the TOKEN Romania management team was named “Fintech Personality of the Year” by the Romanian Fintech Association in 2023 and 2024.

In parallel, Raluca is an associate professor in the Master in Finance program – BANCAS – at the Academy of Economic Studies, actively contributing to connecting theory with current practice in the financial sector, helping students understand the structure of financial markets, new players, business models and related risks.

At the beginning of 2023, TOKEN expanded its operations in Romania, offering merchants complete solutions through Beko-branded POS terminals and 100% locally developed digital payment services. In 2024, TOKEN Payment Services became the first payment institution authorized by the National Bank of Romania to conduct online and physical POS payment operations, in accordance with PSD2 regulations.

For 2025, a major priority is to implement a customized end-to-end solution for large real estate developments, especially for companies managing extended communities.

About TOKEN Payment Services

TOKEN Payment Services S.R.L. is part of the Koç Group, the largest private holding in Turkey, present in Romania since 2003 through the Arctic, Beko, Grundig, Ford and Otokar brands.

With a portfolio of over 900,000 users, TOKEN is the market leader in Turkey in the field of payment platforms, securely managing approximately 6 million transactions daily.

TOKEN entered the Romanian market in early 2023, under the Odero brand, bringing the concept of a one-stop-shop of digital payment solutions – integrated, secure, fast and easy to use, dedicated to all merchants.