tbi bank and Orange Romania have entered into an exclusive online partnership to help Romanians purchase smartphones more easily in installments

Access to quality products has become more important than ever, and flexible financing solutions play a key role in supporting consumers. In this context, tbi bank, one of the leading challenger banks in Southeast Europe, and Orange Romania, the local subsidiary of one of Europe’s largest telecom operators, have entered into a strategic partnership to facilitate online installment purchases. Orange customers can now buy phones, TVs, smartwatches, and tablets directly from the online store, benefiting from flexible installments, with or without additional costs, through tbi bank.

”In a year where costs have risen significantly, we want to stay close to our customers and provide solutions that make their lives easier. Our partnership with Orange, a key player in the telecom and retail industry, allows us to offer Romanians a simple and convenient way to purchase the products they want, especially during this time of the year”, said Ionuț Sabadac, VP Merchant Solutions, tbi bank.

To meet the diverse needs of consumers, multiple financing options are available. Products valued up to 2,000 lei can be purchased in four interest-free installments, while for those exceeding this threshold, customers can choose flexible plans ranging from 6 to 60 installments, with costs tailored to the total order value.

Another major advantage of this collaboration is the 100% digital financing process, eliminating the need to visit a physical store. The solution provided by tbi bank is accessible from any Android, iOS, or Windows device, ensuring a fast and convenient shopping experience.

About tbi bank

tbi bank is a challenger bank in South-East Europe and a regional leader in alternative payment solutions, combining financing and shopping services to meet customers’ current needs and future consumer trends. Active in Bulgaria, Romania, Greece, Germany, and Lithuania, tbi bank supports merchants in increasing their sales and consumers to access innovative financial services in a simple and fast digital experience. Through various digital channels and trusted partnerships with more than 26,000 merchants, tbi bank has a customer base of more than 2 million customers and granted almost 750,000 loans in 2023. In Romania, over 200,000 users are constantly using the shopping app created by tbi bank to offer quick and advantageous access to the best deals in 4 interest-free installments or up to 60 fixed installments. tbi bank’s business model and customer-focused approach have made it the most profitable and efficient bank in the region.