Genesis Property, one of Romania’s leading office building owners, announces the appointment of Ionel Purice as Chief Executive Officer (CEO). With over 15 years of experience in the construction industry, including the past five years at Genesis Property, Ionel has played a crucial role in shaping the company’s strategy to develop facilities, experiences, and communities tailored to emerging trends and people’s needs.
Previously, Ionel Purice served as CEO of Genesis Development, part of the group founded by entrepreneur Liviu Tudor. In this role, he oversaw and managed Genesis Property’s construction projects and led the transformation of the YUNITY Park business campus, an innovative concept shaping both the present and future ways of working and living.
Throughout his career, Ionel has gained extensive experience in the development of complex construction projects, including large-scale shopping centers and residential developments. His responsibilities have included overseeing construction teams, managing all stages of project development, from pre-construction to completion, optimizing processes, implementing construction contracts, and ensuring compliance with budgets and deadlines.
“Ionel Purice’s appointment as CEO marks a significant milestone for Genesis Property and reaffirms our commitment to continuous transformation, sustainable growth, and the creation of top-tier facilities and experiences. I strongly believe that visionary leaders are those who turn challenges into opportunities and leave a lasting impact on the future, and Ionel is undoubtedly one of them. I am confident that, under his management, the company will continue to exceed expectations and explore new horizons,” stated Liviu Tudor, President and Founder of Genesis Property.
As CEO of Genesis Property, Ionel Purice is entrusted with leading the organization in achieving its strategic vision and ambitious goals. Under the guidance of Mr. Liviu Tudor, Ionel will oversee the company’s major development directions. His leadership is driven by a commitment to fostering innovation, sustainability, and excellence in the real estate sector, further strengthening Genesis Property’s position as an industry benchmark.
“It is an honor to take on this role within an exceptional team that has consistently demonstrated its value through dedication and an innovative spirit. Genesis Property has a strong foundation, built on vision and sustained effort, and my commitment is to strengthen these core values. I aim to continue the pioneering path that has defined us and to further establish ourselves as a trusted leader in Romania’s real estate market,” said Ionel Purice, CEO, Genesis Property.
Genesis Property’s primary long-term objective is the completion of the final phase of YUNITY Park, the innovative campus developed by Liviu Tudor that redefines the workplace and employees’ lifestyles through a unique blend of facilities, experiences, and communities. The campus features a 1,500-seat open-air amphitheater, two kilometers of pedestrian walkways, cascading water mirrors, an urban forest, and creative meeting spaces. The first and second phases of the project, completed in 2023, received an investment of over €30 million. The third phase, the Innovation Center, is set to be completed this year with an additional €20 million investment.
