Kevin Gaskell, former CEO of Porsche, Lamborghini and BMW, the man who transforms businesses, at GoTech World 2024

For its 13th edition, GoTech World, the largest B2B expo-conference with IT and digital solutions in Central and Eastern Europe, promises two days of innovation and inspiration at Romexpo, Pavilion B1.

This year, the event will bring global thought leaders, next-generation solutions and strategic technology partners to the fore.

This edition’s special guest is Kevin Gaskell, former CEO of Porsche, Lamborghini and BMW, known as “the man who transforms business” and author of Catching Giants, nominated for the Best Business Book 2023 competition. Gaskell is a recognized leader for his ability to revitalize struggling companies, guiding them to success.

His formula, 100 days to save a struggling business and 1000 days to make it flourish, helped Kevin Gaskell turn brands like Porsche, BMW and Lamborghini into market leaders. In less than five years, he turned Porsche from the brink of bankruptcy to market leader, and under his leadership, BMW saw a 500% increase in profitability.

In his presentation at GoTech World, “Don’t be a Genius, be a Genius Creator,” Gaskell will share with the audience his leadership strategies that have led to extraordinary performance and world-class organizational cultures. Recognized for his extensive experience and motivational style, he will present the methods by which leaders can bring energy and increased performance in mature companies and in a volatile environment.

Another special guest at the event will be Archie O’Brien, founder and CEO of CudaJet, who will talk about his revolutionary innovation: the underwater jetpack. Passionate about design and technology, he will share the challenges faced in creating this unique device that allows three-dimensional flight underwater without external power sources.

In his presentation, entitled The World’s First Underwater Jetpack, O’Brien will explore how this cutting-edge technology is changing the way we approach underwater exploration and mobility in water sports. Innovative IT solutions for businesses, from GoTech World 2024 partners GoTech World 2024 attracts renowned strategic partners who bring to the fore innovative solutions and cutting-edge technologies aimed at supporting the digital transformation of companies.

Orange Business, main partner of GoTech World 2024, continues to support the digital transformation of companies in Romania, through innovative solutions that integrate the latest technologies, such as artificial intelligence and cyber security. As a leading provider of IT and communications solutions, Orange Business aims to inspire the business environment, adopt sustainable and efficient practices, thus contributing to shaping the digital future. This partnership helps explore the future of emerging technologies and their impact on businesses across the region.

As a Partner of the Smart City & Mobility Stage, Dahua Technology, a global leader in video AIoT solutions, will present the Dahua Think# 2.0 integrated approach to the digital transformation of cities and companies.

The main attraction at the company’s stand will be the Smart Firefighting Robot, with advanced functions of smoke recognition and real-time data communication, which redefines public safety standards and opens new ways for the use of smart technology in prevention and fighting fires.

At the same time, visitors will also explore solutions for Smart City 2.0 and Smart Enterprise 2.0, including Smart Transportation, Smart Building and Smart Energy, all geared towards a safe and smart urban environment.

BUILD.AI stage partner Accenture will showcase the latest advances in generative artificial intelligence (GenAI), an area critical to business reinvention, in which it has announced an investment of more than $3 billion. The company supports organizations in building their digital core and optimizing operations by providing AI strategy services, talent development solutions and value assessments to maximize ROI, all based on principles of responsible use of artificial intelligence.

During the event, Auchan presents the innovative Auchan Retail Media system, an effective tool available to companies and brands, dedicated to impactful communication and customer activation, on physical and digital media. The company will present the system, services, advantages, current customers and offer special discount packages during this event.

Soft Net Consulting will also release the CAS CRM X16 solution, designed to revolutionize customer relationship management. This version integrates advanced social CRM functionality, digital assistants and integration with Microsoft Teams, facilitating a personalized experience and automated interactions in an elegant and intuitive manner.

Among the outstanding solutions presented at GoTech World 2024 are those brought by Veruvis, which will bring an exciting demonstration of its Brain-Computer Interface (BCI) technology, an innovative system that allows the control of a racetrack using only brain waves . Thus, visitors will have the opportunity to experience this brain-computer interface, demonstrating the vast potential of technologies of this type. From entertainment and games, to support solutions for people with disabilities, Veruvis technology opens up new avenues of human-technology interaction, offering a glimpse into the technological future. ASUS launches the ExpertBook P5 laptop series in Romania, dedicated to professionals who need advanced performance and security.

Equipped with Intel® Core™ Ultra processors and Neural Processing Units (NPUs) of up to 47 TOPS, the laptops optimize AI functions through the ASUS AI ExpertMeet solution. The series comes with the ASUS ExpertGuardian suite, which ensures data protection through a commercial-grade BIOS and support for Windows 11 Secured-core PC.

Additionally, users get one year of free protection with McAfee+ Premium. PayPoint Romania will present a state-of-the-art POS, offering merchants the opportunity to accept card payments, along with the most extensive portfolio of additional services. In addition, PayPoint will focus on the 24pay app, highlighting the modern and user-friendly design, which turns it into an indispensable digital tool for users.

At the MGT stand, visitors will be able to discover the new WACOM Movink tablet, the first OLED graphics tablet, created especially for professionals in the creative industry. In addition to this innovation, MGT will also present Yuify, a service dedicated to copyright protection and digital rights management. At the same time, MGT also presents Newline Elara Pro, an interactive display certified by Google EDLA, which integrates perfectly with Google Apps and redefines collaboration in modern workspaces. In terms of medical solutions, the company will present the Pexip telemedicine card, aimed at improving the interaction between patients and medical staff.

cyber_Folks, a leader in digital infrastructure and IT solutions, with over 20 years of experience in Romania, launches at GoTech World the new Disaster Recovery solution, designed to fully protect and ensure a quick recovery of essential data in case of unforeseen events. Also, participants can explore at their stand: advanced cloud infrastructure solutions with technical support available 24/7, Disaster Recovery solutions with real-time backup or a state-of-the-art infrastructure, supported by data centers in Bucharest and Cluj.

Visitors to the Bull Stream stand will discover at the event top solutions in Performance Marketing, Web Development, Design & Branding, Content Marketing and Strategic Analysis, providing essential support for brand refinement, sales growth and the development of a complete marketing strategy. An official Google and Meta partner, Bull Stream uses its expertise and resources to turn customers’ visions into reality, helping them achieve their goals. In addition, visitors can participate in the exclusive raffle to win the “Golden Ticket”, a prize worth €6,000.