Lovering & Partners becomes The Cialdini Institute representative in Romania

Lovering & Partners, Business Performance Consultancy announces the introduction of their strategic Founder Member partnership representing The Robert Cialdini Institute in Romania.

Dr. Robert Cialdini is the globally recognised business expert on the science of influence and persuasion. His ground-breaking books, including Influence and Pre-Suasion, have sold more than 7 million copies in 44 different languages. This world-wide recognition of Dr. Cialdini’s cutting edge scientific research and his ethical business and policy applications, has earned him the accolade of being known as ‘The Godfather of Influence’

The proven programme and certification course around the power of ethical influence and persuasion is the backbone model of many Fortune 500 companies such as Google, Microsoft, Astra Zeneca, Coca-Cola etc, and is endorsed by the legendary investor, Warren Buffet who states “Influence is one of the best business books of all time”

This result is that any business in Romania wishing to make a significant improvement on the impact of their Marketing, Leadership, Communications, Sales, Negotiations and Relationships, can now do so effectively and confidently under the assurance of the world’s premier authority on the subject.

We caught up with Lovering & Partners Co-Founder, Colin Lovering to find out more:

1. Firstly, tell us a little about Lovering & Partners

We are a People and Business Performance Consultancy and Training organisation that takes a unique approach and philosophy towards improving performance of individuals and businesses. There is literally hundreds of thousands of Euro spent each year by organisations big and small on what we term as ‘check-box training’. Our more unique approach is to, firstly, listen carefully to the precise goals of business leaders and then guide their teams through a tailored programme rather than any, mostly irrelevant, ‘off the shelf training’. This is our absolute priority in developing sustainable skills such as communications, sales, leadership, negotiation, public speaking, business adaptability etc.

• Why is Lovering & Partners introducing this programme in Romania?

Having spent 13 exciting years living and working here in Romania, I have witnessed some significant changes, particularly in the last few years. The new ways of working in the ‘hybrid workplace’ have brought many changes and require advanced communication skills and high emotional intelligence like never before. The days of those ‘check-box trainings’ have got to be replaced by a more measurable and impactful approach. Romanian based organisations and individuals are looking for more scientific and sophisticated skills that are 100% relevant to today’s world. The power of influence and persuasion will be, by far, the best investment anyone or organisation can make in reaching their goals in a challenging 2024.

• How did the Cialdini book, ‘Influence’, have an impact on you personally?

The book was probably the most influential learning of my career in sales, management, marketing and communications. In particular, it gave me the skills and confidence to navigate many challenging moments technically but also build stronger relationships than I could ever imagine. In my earlier sales career, I was awarded 2 European awards for sales excellence which I have to give 100% credit to Dr Robert Cialdini’s science. The principles of persuasion and influence literally changed my life!

• Tell us a little more about the partnership here in Romania

Well, after a long and rigorous accreditation process, we are now officially Founder Member partners and consequently, qualified and licenced to share the magic of the programme with our clients. This basically means that anyone wishing to make a significant improvement on the impact of their Marketing, Leadership, Communications, Sales, Negotiations and Business Relationships, can get full accreditation and certification as a qualified Cialdini practitioner with all the tools an ongoing support that will bring measurable and visible difference to individuals and organisations alike.

• What is the certification process?

Whether it’s individuals or organisational teams, Signing up to the programme is simple and quick. Once registered, each participant gains full access to the Cialdini platform then begin the Practitioner Certification course (100% online) which also includes 8 live/online sessions with myself and periodic live sessions with Robert Cialdini or one of his team. Each participant also gets exclusive access to case studies and ongoing learning. Certification automatically includes membership of the Cialdini Professionals Club here in Romania providing an ongoing sharing and learning platform including additional coaching sessions.  

• What is the cost of the programme?

This is the great part as, unlike many of those aforementioned ‘check-box training’ certifications, this programme will deliver that measurable and motivational impact to individuals and provide personal and professional confidence.  It also encourages better loyalty and engagement with their respective organisations which is a valuable asset in itself in terms of talent retention and commitment. For the equivalent price of a daily cup of coffee and a small cookie, the Cialdini certification will be the best personal development investment you can make this year!

• Do you have an introductory offer for our readers?

Of course! I would be delighted to give the first 50 people registering, an exclusive 10% discount from the list price for the entire certification programme. Just mention The Diplomat in the application.

For more information and registration process , go to: https://loveringpartners.com/cialdini or contact Colin direct at colin@loveringpartners.com