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Accenture study: 72% of consumers frequently use generative AI in their purchase decisions
Magda Purice Posted On June 10, 2025


Generative artificial intelligence (Gen AI) is playing an increasingly important role in the buying process, directly influencing consumer behavior. According to Accenture’s latest study, 72% of consumers already frequently use such tools, and half of active users say they’ve purchased […]


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Andreea Păun, Managing Partner, Griffes: The traditional technical parameters of defining a working space switched to an integrated and customized work experience

Leaders in business services industry gathered for sharing their latest insights on the evolution and shifts in their work and […]

Magda Purice Posted On June 6, 2025

Adela Șova, Head of Bucharest Center, UNIC Global Training, ACCA: The growth of entrepreneurial mindset puts the relation of companies and employees in the form of partnership

Leaders in business services industry gathered for sharing their latest insights on the evolution and shifts in their work and […]

Magda Purice Posted On June 6, 2025

Forvis Mazars: As Romania progresses in its digital transformation, auditors leveraging advanced technologies are positioning themselves as strategic leaders in safeguarding and enhancing business outcomes

54% of Romanian C-suite leaders are implementing a dedicated strategy for generative artificial intelligence. More than half of respondents identify […]

Magda Purice Posted On June 6, 2025

Genesis Property: Nearly 47% of employees would prefer a four-day workweek. More than half want to work from the office at least 3–4 days a week, attracted by recreational andsocial activities that help boost their productivity

The balance between personal and professional life has become a priority for employees, and nearly 63% say they manage it […]

Magda Purice Posted On June 6, 2025

AI: from hype to value. Who is ready?

by Dan Zaharia At a time when AI promises to rewrite the rules of the game in all industries – […]

Magda Purice Posted On June 6, 2025

Ciprian Dan, Country Head, Wipro Romania: Our industry is the fifth largest contributor to the national GDP and Romania is the second preferred outsourcing destination in Europe

Leaders in business services industry gathered for sharing their latest insights on the evolution and shifts in their work and […]

Magda Purice Posted On June 5, 2025

Daniela Micușan, CEO of TP Romania: For the new people to join it’s important to have a deeper meaning of their job and to identify themselves as having a contribution as partners, not only as employees to the company

Recently, the leaders in business services industry gathered for sharing their latest insights on the evolution and shifts in their […]

Magda Purice Posted On June 4, 2025

Cătălin Bădescu, Head of BSV, Capgemini Romania: We teach our employees how to implement and use new technologies in a controlled and safe environment

Leaders in business services industry gathered for sharing their latest insights on the evolution and shifts in their work and […]

Magda Purice Posted On June 4, 2025

Bento reports operating revenues of 12.7 million lei and net profit of 0.5 million lei in Q1 2025

2B Intelligent Soft S.A. (Bento, BVB: BENTO), a Romanian entrepreneurial company specialized in the development and implementation of software solutions […]

Magda Purice Posted On June 4, 2025