2Performant appoints Cristian Iosub as growth manager

Technology company 2Performant, the leader of the affiliate marketing market in Romania, has appointed Cristian Iosub as growth manager starting February 1st, 2022.

He will be leading the company’s Growth Unit division, which has the role of testing and validating new markets and business approaches for 2Performant and will be tasked with identifying the company’s growth opportunities in relation to technological realities and rapid changes in the digital field.

In April last year, 2Performant had announced the reorganization of the company into two Business Units, namely the Growth Unit and 2Performant Romania and Bulgaria, a division led by Country Manager Raluca Negrea.

Cristian Iosub has over 17 years of experience in digital marketing, affiliate marketing, and e-commerce and has helped grow and mature several companies from various fields, by implementing clear development strategies. He coordinated the operations of the Profitshare platform – the second player on the affiliate marketing market in Romania, part of the eMAG group – in Romania and Bulgaria, being directly involved in identifying growth potential in the region and in collaborating with international advertisers.

“Affiliate marketing is on an upward trend and will grow in the e-commerce segment over the coming years, along with social commerce. 2Performant is a company with a mature and proven product, well established on the local affiliate marketing market. It is a natural step for it to expand into new markets and develop technology-based products in an increasingly digital world. I set out together with the 2Performant team to discover new growth opportunities and to identify the best resources for their implementation in the region,” said Cristian Iosub, 2Performant Growth Manager.