DigiSinergy invests 450,000 Euro in the development of new digitization solutions for SMEs

DigiSinergy, a tech company that develops the InvOn solution, an automatic invoice processing application, announces investments of 450,000 Euro in 2022, double compared to last year, as part of the plan to expand internationally and develop new products and solutions for SMEs thus responding to their need for accelerated digitization.

“We will double the value of investments in 2022, compared to last year. The growth comes on a favourable background, generated by a higher market demand for new solutions that accelerate digitization in the business environment. This year we will focus on developing complete solutions for SMEs, ERP (internal resource management software) and CRM (sales management software) with multiple automations, invoice processing with pre-programmed robots, hyper automation, RPA technology integration (Robotic Process Automation) in as many previously developed products as possible, in an attempt to respond as well as possible to the needs of companies, with emphasis mainly on reducing losses and expenses, while maximizing sales,” says Natalia Lepadatu, co-founder of DigiSinergy.

“Even though the need for digitalisation is becoming more and more aware among companies, and they are allocating growing budgets in the process, we expect a boom in the digitalisation of SMEs when European funds can be accessed to support investment in this direction. The need exists in the market, it is urgent, but the lack of capital resources postpones the investments in this field. In Romania, the digitization process is only reactive, in most situations. Entrepreneurial and financial education is needed to have a proactive approach, oriented towards investment thinking,“ she adds.

The low level of digital skills, resistance to change and bureaucracy are the main blockers in the adoption of digital solutions in Romanian companies.

This is also one of the main reasons why DigiSinergy’s strategy for 2022 envisages international expansion in markets where the speed of adoption of new technologies is accelerating.