Atu Tech invests 1 million euros in the new range of security products under its own brand, SAFER
Atu Tech (a2t.ro), the largest online store of security systems in Romania, according to turnover, launches a new range of security products under its own brand, SAFER.
The products in the new range (security equipment, video surveillance, intercom solutions, CCTV accessories, access control solutions, thermal cameras and temperature monitoring products) incorporate solutions with top technical specifications and technological innovations based on artificial intelligence and algorithms. learning that allow the creation of intelligent video surveillance scenarios and help ensure a high level of security.
The new SAFER products benefit from a 5-year warranty period and have a higher degree of compatibility to facilitate their selection and installation process.
“SAFER’s new range of products incorporates the latest technologies and security solutions, but at better prices. Our goal was to cover as large a segment of customers as possible, with different budgets and different needs. The new range has been developed taking into account customer requirements and contains a wide variety of products, from the basic to the most advanced and high-performance models. Thus, Atu Tech, under the SAFER brand, offers quality products, which include state-of-the-art technologies, but at low prices and with a much longer warranty period than competitors – 5 years compared to 2 years “, says Sorin Felea, director Atu Tech (a2t.ro).
The development of the new SAFER product range, a brand present on the Romanian market for over 8 years, involved investments of 1 million euros. SAFER security solutions are produced in the factories of the world’s largest manufacturers of security systems, to give Atu Tech customers access to the latest technological innovations in the field and to deliver products at the best quality. SAFER products generated sales of about 2.4 million euros last year.
For 2021, Atu Tech estimates an increase in sales of its own products by up to 40%, generated by a higher demand for security equipment, both for the residential and office or commercial segment, but also for a marketing strategy. which highlights the SAFER brand.
“SAFER is, at the moment, a” best deal “taking into account the quality-price ratio, and our efforts are constantly focused on popularizing this brand. We will continue to develop the SAFER product range and take into account the collaboration with Romanian producers, even if the market is in its infancy. We are confident, however, that things will develop in this sense “, Sorin Felea adds.
Atu Tech (a2t.ro) is the largest online store of security systems in Romania, according to turnover. The company, founded in 2011, is based in Sibiu and last year recorded a turnover of 12 million euros. The a2t.ro online store sells over 4,000 products, from categories such as video surveillance systems, alarm systems, access control, gate automation, intercoms and video intercoms, fire and sound systems, electrical installations, networks and telephony, etc. Atu Tech has a network of over 1,000 partner installers, through which it can offer such services nationwide.