The crowdfunding campaign of the Romanian platform Eventmix.live reaches target in less than few hours on the public listing on SeedBlink

Eventmix.live’s crowdfunding campaign, a platform that allows event organizers to run virtual and hybrid events under their own brand, has reached its target in less than a few hours since being publicly listed on SeedBlink. The objective of the round was to obtain from investors the amount of 500,000 euros to help the company accelerate global expansion.

Eventmix, founded by Sergiu Biris and Andrei Dunca, is an easy to use, all-in-one self-service white label platform for virtual and hybrid events that gives organizers all the tools they need to run events under their own brand.

Eventmix.live managed to exceed this threshold in a very short time, managing to obtain over 570,000 euros, ie 115% of the target. Given the high interest shown by investors, the company decided to continue accepting investments until reaching the threshold of 750,000 euros. According to the company, the Gap Minder VC investment fund will also participate in the financing round, which will invest 100,000 euros in the project, bringing their total investment in Eventmix.live to 300,000 euros.

The obtained investments will be used by the company to increase the marketing budget, but also to create an international sales team focused on customers in Europe and the United States. Eventmix.live is a startup founded by entrepreneurs Sergiu Biriș and Andrei Dunca, launched in the Public Beta version earlier this year, which is aimed at those who want to organize virtual or hybrid events such as conferences, workshops, trainings under their own brand. , webinars, concerts or courses. To date, the platform has hosted more than 30 events in Europe or the United States, with more than 20,000 participants. Eventmix.live’s clients included mainly multinational companies or event organizers.

“Virtual events will be present for a long time to come and we see a very high demand for them. In the future, virtual and hybrid events will account for a large share of all events and there are no indications that we will return to an exclusively offline model. The virtual and hybrid events market is growing, estimated at nearly $ 100 billion by 2021. With the listing on SeedBink and the acquisition of the investment, we aim to accelerate Eventmix.live’s international expansion, increase investment in marketing and develop a team. strong sales. At the same time, we will focus on the partnership with the German company Event Inc, which has a huge growth potential in the next year. We are glad that through SeedBlink we can offer smaller investors the opportunity to invest in a startup with global ambitions, starting from Romania. These investors would not have otherwise had the chance to participate with investments in larger rounds “, said Sergiu Biriș, CEO & Co-founder of Eventmix.live.

“Digital transformations have brought to the forefront solutions that enable a productive and inclusive remote work experience, including in the events industry. The experience and agility of the founders of Eventmix.live, but also their ability to turn challenges into new opportunities have been repeatedly demonstrated. We are excited to be part of their growth acceleration strategy, and are excited to offer this opportunity to our community of tech investors, ” said Andrei Dudoiu, CEO of SeedBlink.

Eventmix is founded by serial entrepreneurs Sergiu Biris (CEO) and Andrei Dunca (Strategic Advisor), who have founded together several successful start-ups in the past, like Trilulilu – the first user generated content community in Romania or Zonga – the first music subscription service in Romania. The most successful startup they founded together was LiveRail, an advertising technology company that was acquired by Facebook in 2014, for approx. $500 million dollars.  

We built Eventmix, during the pandemic seeing how COVID-19 has accelerated the shift towards a Virtual & Hybrid Event Industry. The demand for virtual & hybrid events exploded, as most companies had to switch from offline to running virtual events.  

According to Grand View Research, the Global Virtual Events Market size was valued at $77.98 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 23.2% from 2020 to 2027, reaching $400 billion by 2027. 

We discovered that even though the switch to virtual was imminent, most companies that wanted to organize events found themselves stuck when confronted with the challenges of staging an event in the digital-first world. Switching their events from physical to virtual events represented a big challenge creatively, technically and financially. 

Eventmix was built to be an easy to use, all-in-one self-service white label platform that gives organizers all the tools they need to run events under their own brand.  

Our mission is to help any event organizer easily run virtual & hybrid events without requiring any technical know-how. 

From our very intuitive events builder, with just a few clicks, the event organizers can set up an event in minutes, start registering attendees and use the built in tools for live streaming, networking, expo area and more. 

One important differentiator from other platforms is that the events branding can be fully customized according to the organizers’ identity. The organizer can create an event landing page and customize it in a few easy steps and then immediately start accepting registrations or sell tickets. 

Another strong product differentiator is the possibility of running the events directly from the organizers’ custom domain (e.g.: events.mycompany.com). This feature allows the organizer to completely make the events their own. Attendees will then come to the organizers’ website and register.

Read more here: SeedBlink | Eventmix | SeedBlink