2web: The brand strategy, corroborated with the IT area helps an SME to grow by 50 per cent

Entrepreneurs continued to invest in combined branding and IT services in the first part of this year, according to 2web, a company that provides Branding Consulting and user-centered digital services for entrepreneurs and companies. To mix the capacity of the IT area with that of marketing, SMEs have added other digital tools to existing IT products to support their accelerated development, regardless of location.

Thus, only in the first 3 months of 2021, among the most used digital tools by 2 web clients are: websites, online platforms, research forms, tools, interviews, digital products. Such an average project as a complexity consisting of the IT area with the branding area reaches 20,000 EURO, and the entrepreneurs who use it come from various industries such as technology, fashion, consulting, insurance and finance.

The IT area also helps the brand strategy by 50% so that the business benefits from visibility, international distribution and brings value to the market. IT is a support area through which a company can expand and create value, and guidance according to an annual marketing strategy that comes with an action plan, will allow the company to evolve and adapt in the desired direction.

“A stable organization in the digital area that obtains engagement, conversions, that brings solutions to the problems identified in the market will be relevant for its consumers as long as they benefit from a strong branding, and entrepreneurs who invest simultaneously in the IT area further build loyalty to the target audience. With vision and tactics, the development materializes through marketing activities and various tools in the IT area, thus reaching the audience – as a common denominator – the company’s brand. The SMEs that benefit most from these benefits are the ones that define from the beginning their priorities and objectives in the Brand and digital area,” says Andreea Avramescu, Co-Owner of 2web Software & Services.

2websoftware & services has launched the digital tool “Grand Circle Online“, through which it offers entrepreneurs access to customized software products but also to digital actions, from specific UX research activities, necessary to define the audience, Design & Digital Development: elements visuals for digital layouts, platforms and products, according to the brand’s mission, while pursuing business objectives.

The role of a company is to deliver its brand promise and reach the public in the form of a single voice. This state is very strong for the audience, and entrepreneurs need to build touch points to create feelings around a digital brand / product. Companies with a good brand fulfill their promise. Companies with an extraordinary brand anticipate. How? Understanding his audience, talking, interacting with it. The positive digital experience through all these points created does just that, increases the company’s visibility for the audience.