Atos: Preparing for the rebound, four major directions for companies

Atos, a global leader in digital transformation, has identified four strategic directions needed by any company in the recovery process after the COVID-19 crisis. Presented extensively in a report by the Atos Scientific Community, they build on the technology lessons learned during the pandemic and address challenges related to sustainability, trust and collective values. “Of course, there is no universal solution to ensure that companies recover successfully after the pandemic crisis, but we believe that there are four imperatives that must be addressed by any company in this regard. These are derived from the distinctive signs of those companies that have prospered in recent months, respectively from the necessary responses to the socio-economic conditions we face “, said Elie Girard, Chief Executive Officer Atos.

The full report can be found here: Preparing for the rebound after the COVID-19 crisis (atos.net)

Technology mastery

With digital technologies underpinning many aspects of business continuity during the pandemic, we must acknowledge that technology mastery is a critical topic for a company that cannot be restricted to a limited set of experts. We need to ensure that we are able to realize the maximum
potential from our application of technology, recognizing that technology needs to work for us, not the other way around. In particular, this demands a comprehensive and seamless approach to security.

Frictionless working

The new digital and distributed ways of working imposed by
the COVID-19 crisis are not only sustainable but can be further evolved. Technology has transformed the way that most of us work, but have we genuinely become more efficient and effective as a result, or have we just added layers of complication and inertia? What changes should we expect in the very nature of the way we think about work and how can these catalyze a breakthrough in the productivity paradox?

Data equity

Beyond the acceleration of the data economy, we believe that a company’s
rebound will be driven by its ability to share its data in a fair and trusted way – the data ecosystem created for the COVID-19 vaccine is a powerful example. Data has been referred to as the currency of tomorrow, but should it be merely treated as a tradable commodity? We offer the perspective
of “Data equity,” where members of data ecosystems establish shareholding interests.

Sustainable by purpose

The pandemic has placed health, social and environmental considerations very much in the spotlight, particularly as businesses take stock of the ongoing and wider relevance of their company’s purpose. When dealing
with the sustainability grand challenges of our planet, societies and economies; digital technology is most definitely part of
the solution, and must be viewed as such by governments and enterprises alike. However, robust approaches to cybersecurity and principles of “ethics by design” are fundamental to ensuring that technology
solutions are themselves sustainable from a trust perspective.