Sorina Donisa, APT Resources & Services: The managers must be prepared for unforeseen situations and able to decide quickly without a clear precedent

Business as usual or the resetting of the entire business structure? Making the best of the lessons learned in 2020 and turning it into the business growth’s drivers in 2021? Envisioning a company structure built for people? Enablement of wellbeing, safety initiatives and   multi-leveled and hierarchy-flexible communication conduct?

Sorina Donisa, CEO of APT Resources & Services answered to the Outsourcing Today’s interview and addressed the plans, the core values and the actual enablers for business growth that mark the beginning of 2021.

Our power words for 2021 are Together we can do it! In the challenges as well as our high-flying opportunities, the team will support us unconditionally and we will have a helping hand outstretched.

It is very important for our team to feel safe and build a sense of belonging to the APT community, because the motivation and dedication of the people will be one of the main business drivers for business growth, as in year 2020.

Speaking about our main business lines, Recruitment and Temporary work, will follow same growth trend as in 2020. Due to low long-term predictability of the companies, I believe that temporary work will meet the need for flexibility, adaptability and scalability of the labor market. It is the perfect solution for business needs.

And of course, our focus is on supporting our business partners more than ever, considering personal and professional challenges.

At least a few years from now we will not return to the working model applicable before 2020

In the pandemic, our operations quickly adapted to the mixed system and we expect to operate in the same system in the first half of 2021. I am convinced we will adapt to what will happen in the second half of the year. At least a few years from now we will not return to the working model applicable before 2020. I think that the new reality will consist in a more flexible mix between part-time and full-time, working on projects or contracts on indefinite period, work from home combined with physical presence at the office. It is an opportune moment for young people who want to start their own business based on their knowledge. The market encourages new entrepreneurs to develop not only on the local market but also outside Romania’s borders. The best example is represented by IT freelancers who are used to working project based.

Although the demand for recruitment has fallen sharply in the lockdown, at the end of 2020, the return has been spectacular

In 2020 we had several successful projects with various partners, most of them for temporary work where the fast reaction, tight timeline and scalability where the most important tasks of the project. Last year was characterized by ultrafast ups and downs. Although the demand for recruitment has fallen sharply in the lockdown, at the end of 2020, the return has been spectacular. For us, this is a positive sign that the labor market has become dynamic.

As I said before, we will work in a mixed system, respecting all the safety measures. We adapt even more, both collectively and individually to the preference of each team member. Wellbeing of our team is important. We value people and our values ​​are respect, adaptability, innovation, safety which help us to build trustworthy teams.

The manager is the core that manages to amplify people’s qualities. For this is very important to have empathy to understand and to be understood   

Giving feedback and the communication must be encouraged in all its forms written, online, telephone, scheduled or unscheduled.  The manager must be prepared for unforeseen situations and able to decide quickly without a clear precedent. Adaptability remains an essential skill nowadays.

More than in 2020, this year must be filled with optimism and positive attitude because the pandemic effects are felt even more strongly by tightening the circle of Covid-19 positive cases around us.

Now we can see the effects on a personal level following the lack of socialization in the last year. That is why more support is needed. We don’t necessarily have to improve some skills, but we still have to adapt to replace face-to-face socialization with the most active online communication possible. 

Our philosophy is that we learn throughout our careers. However, in 2021 we aim to be even more adaptable because the effects of the pandemic are felt and to remain strongly connected online to maintain the cohesion of the team.