HPDI: 94 per cent of companies in Europe changed their learning and development strategies following the pandemic

A recent study conducted by c, which involved directors, managers and specialists in L&D (Learning & Development) from 108 major European organizations, shows that 94% of them have changed their learning and development strategies.

Fosway Group’s study conclusions: 

• 67% of respondents believe that the learning and development strategy of companies will never return to the pre-Covid-19 situation
• 59% of the Learning & Development (L&D) specialists interviewed in the study consider that digitization was done immaturely, in their organizations
• L&D is a branch of human resources, which aims to improve group and individual performance, by increasing and improving skills and knowledge
• 84% of the top L&D managers believe that digital learning should be introduced in collaborative platforms, such as Microsoft Teams, Zoom, Trello, etc.
• HPDI is the first company in Romania to launch a package of digital learning programs created specifically for the online environment, and not just adapted from offline, as has happened so far on the local market

The pandemic and travel and social restrictions have brought about these changes, which 67% of research participants believe are definitive. According to the study’s findings, e-learning in companies will never return to the pre-Covid-19 crisis situation. In this context, HPDI is the first local human resources consulting company, which launches a series of training and teambuilding products created specifically for the online environment, and not just adapted to it. The company’s investment in these products amounts to 20,000 euros.

“The pandemic has hit our industry hard and we have realized that we need to quickly rethink the way we operate. On March 16, we delivered to our customers the first program designed specifically for the digital environment, Becoming the Digital Manager, and since then we have entered a thorough rebranding process, which involved not only a new visual and descriptive identity, but soon a brand with a motto that better represents us and our customers. Throughout this period, we have created educational products that are implemented exclusively online, especially because of the huge differences between a classroom training compared to a training conducted online. Among the main features of online courses are the distributive attention of participants, who are not only focused on the course, which means that the information must be more concise, the topics must be specific, and implementation times, shorter. In conclusion, both the topic and especially its presentation must be more attractive and succinct “, explained Petru Păcuraru, the founder of HPDI.

In the European context, 59% of learning and development specialists in large companies consider that the organizations in which they operate have not had a mature approach to digitalisation, but nevertheless the crisis has had a positive impact on accelerating digital transformation. of the learning process. Another aspect highlighted by research and exposed by 84% of respondents is that once people have become accustomed to working remotely and collaborating in virtual teams, there is a need to integrate digital learning into platforms such as Microsoft Teams, Zoom or Trello.

Videos, learning platforms that provide personalized content and specialized platforms that promote interactive learning and collaboration between learners have been the preferred methods of learning and development since March.

The conclusions of prestigious international studies, local market observations and in-depth discussions with customers were the main tools used by HPDI in the reorganization process.

“In a market strongly affected by the lack of predictability and lack of interactions with course participants, the only way to reach our audience was online. This makes the people on the other side of the screen, but also my colleagues, some superheroes. The new HPDI brand celebrates the urban hero, defined by the desire to raise people regardless of the context, the place where they are or the market “, concluded the founder of HPDI.