GapMinder leads €1.5 million investment in Croatian startup InsiderCX to scale AI-powered patient experience platform

• GapMinder leads a €1.5 million investment round in Croatian startup InsiderCX (ICX), backing the company’s growth across Europe and beyond;
• InsiderCX is an AI-powered patient feedback platform that helps healthcare providers collect up to 10 times more actionable insights and improve the end-to-end patient experience;
• Funding will support market expansion, entry into healthcare insurance, and further AI development, with long-term plans to scale into GCC and the US.

GapMinder, a venture capital company that invests in technology startups from Romania and Eastern Europe, is leading a €1.5 million funding round in InsiderCX (ICX), an AI-driven platform designed to enhance patient experience in healthcare. GapMinder, along with existing venture partners Silicon Gardens Fund, are contributing €1.5 million to support the company’s growth and expansion. The platform helps medical clinic management teams to collect actionable insights to enhance care delivery and operational performance, with plans to expand into additional sectors. InsiderCX is a Croatian startup and currently operates across multiple markets in Central and Western Europe.

InsiderCX is a patient experience platform that enables private healthcare providers and insurance companies to collect significantly more high-quality feedback compared to traditional methods. By identifying gaps across the patient journey, ICX helps organizations reduce dissatisfaction, address complaints more effectively, and prevent revenue loss caused by declining patient trust. Rather than relying on third-party models, InsiderCX uses proprietary data and AI algorithms for patient feedback collection and analysis.

The investment marks a strong start to 2026 for GapMinder, marked by continued deployment into technology and AI-driven companies. Over the past year, the fund backed four new teams, including Design Verse, SalesTools, VoicePatrol and Etiq AI. This latest investment continues that momentum into the new year.

“As the lead investor in InsiderCX, we are excited to back a team that is redefining customer experience management through the intelligent use of AI. We were particularly impressed by the depth, ambition, and execution capabilities of the InsiderCX team, as well as by their ability to translate advanced AI-driven insights into practical, high-impact solutions for enterprises. InsiderCX’s platform addresses a clear market need, and we believe the company is exceptionally well positioned to help organizations turn customer feedback into measurable business outcomes. We look forward to working closely with the team as they continue to innovate, scale internationally, and build a category-defining company”, says Cosmin Ochisor, Partner at GapMinder Ventures.

The platform provides real-time alerts to prevent negative feedback from escalating into formal complaints, uses WhatsApp-based surveys to dramatically increase patient response rates, and uncovers operational blind spots that could be harming revenue. It also automates the analysis of open-text feedback, turning hours of patient comments into actionable insights, and transforms positive patient experiences into Google reviews, helping providers protect and enhance their online reputation.

Since its founding, InsiderCX has demonstrated rapid traction and market validation. The company progressed from early product development to achieving product-market fit in private healthcare in 2023, securing its first international clients. By 2024, revenue had tripled, operations expanded into two new markets, including the opening of a UK subsidiary.

InsiderCX was founded by Nikola Komes, who launched the company in 2022 and guided its strategic focus on healthcare after validating product-market fit. He is supported by a strong leadership team, including Sales Manager Jurica Karlo Welina, who brings proven SaaS growth expertise, and CTO Goran Hacek, a seasoned engineer with experience building and leading complex tech teams. Together they combine strategic vision, commercial execution, and technical excellence to scale InsiderCX’s AI-driven patient experience platform.

“InsiderCX started in 2022 as a horizontal feedback platform, but private healthcare quickly emerged as our strongest market. In 2023, we made the decision to focus exclusively on this sector. Since then, we’ve expanded to six markets and now process feedback from over 500,000 patients annually. We’re really happy to have GapMinder lead this round, validating our focus on delivering actionable patient insights. As AI adoption grows, only solutions that create real value will last, while patients continue to expect more personalized healthcare experiences,” says Nikola Komes, Founder at InsiderCX.

Notable customers include the largest insurer in the Adriatic region, the largest dental group in Central Europe, a leading UK healthcare chain, one of Italy’s oldest hospitals, an international IVF provider operating across five countries and a global ophthalmology chain.

“InsiderCX is redefining how organizations transform feedback into growth. By turning private customer insights into rapid action, it ensures high satisfaction, strengthens loyalty, and increases lifetime value – starting in healthcare but with massive potential across industries. We’re excited to co-invest with GapMinder in this journey and expect to see strong international growth ahead.”, says Izet Ždralović, partner at Silicon Gardens Fund.

With the new capital, InsiderCX plans to accelerate growth in its core European markets, including the UK and Italy, while running targeted market validation initiatives to support expansion into additional geographies such as Turkey, Spain, and the Netherlands. On the product side, InsiderCX is expanding its AI-driven platform beyond core patient feedback into adjacent verticals such as healthcare insurance, while developing solutions for insurers and medical tourism operators. Continued investment in AI capabilities – including advanced text analysis, adaptive survey flows, service recovery workflows, and predictive churn prevention – aims to strengthen differentiation and position InsiderCX as a system of record for patient experience management.

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About InsiderCX (ICX)

InsiderCX (ICX) is an AI-powered patient experience platform that helps private healthcare providers and insurance companies collect high-quality feedback, reduce patient dissatisfaction, and identify gaps across the patient journey that impact trust and revenue. Founded in 2022, ICX has expanded across multiple European markets, processes over 500,000 patients annually, and supports healthcare providers with actionable, AI-driven insights. In 2025, the company expanded into private healthcare insurance and began developing proprietary AI technologies. Learn more at https://www.insidercx.com/.

About GapMinder Ventures

GapMinder Ventures is a venture capital firm that invests in technology startups created in Romania and Eastern Europe (particularly in Croatia, Slovenia, Serbia, Bulgaria, and Moldova) that are in the seed or late seed phase and are rapidly expanding internationally. GapMinder takes a hands-on approach as an investor, helping companies with strategic advice and involvement in organizational scaling, financial discipline, corporate governance, and development. GapMinder manages two funds.  With the first fund having a total capitalization of €50 million, GapMinder has invested in companies such as Druid.AI, FintechOS, Veridion, Deepstash, Siena.Cx, TypingDNA, Medicai, Cyscale, SmartDreamers, Machinations, Frisbo, and Innoship.io. GapMinder Fund II was launched in 2024 with a target capital of €80 million. The EIF supported GapMinder Fund II through two initiatives: the European Union’s InvestEU program and the Recovery Fund of Funds—part of the National Recovery and Resilience Plan, co-financed by the EU through Next GenerationEU. GapMinder Fund II is also supported by the EBRD and a number of institutional and private investors.

About Silicon Gardens

Silicon Gardens is a founders-for-founders VC firm led by the entrepreneurs behind global startups such as Sportradar, Outfit7, Photomath, Microblink, and Celtra. The team is backing ambitious pre-seed and seed founders with ties to Central and Eastern Europe. Across three funds, Silicon Gardens has backed 50+ companies, spanning B2B SaaS, marketplaces, consumer apps, and innovative D2C products. They are currently investing from Fund III (€33M). Some of their existing portfolio companies, such as Bible Chat, BirdBuddy, Daytona, Prepia, Speech Blubs, have already scaled internationally, demonstrating the depth of talent and ambition in this region. Beyond capital, the firm works closely with founders throughout their journey. It also opens access to its highly engaged network of experts and over 120 LPs, who are behind some of the region’s most successful companies, such as Nordeus, Zemanta (Teads), Cosylab, Bitstamp (Robinhood), Coinbase, Httpool,  Nicelabel, Kosei (Pinterest). With hubs in Ljubljana, Zagreb, Belgrade, and San Francisco, Silicon Gardens aims to bridge the CEE region with the US tech ecosystem.