Genezio launches the first complete Conversational AI Optimization solution

At How to Web, the most important startup and technology conference in Eastern Europe, Genezio announced the launch of a new Conversational AI Optimization platform – a tool designed to help companies understand and improve how generative AI systems perceive and describe their brands.

Until now, SEO and traditional digital marketing campaigns were the primary weapons for visibility, but with the explosion of ChatGPT and other language models, the rules of the game have changed. According to data presented by Genezio, 77% of U.S. ChatGPT users already use it as a search engine, and the technology has become the fastest adopted digital product in history, with over 700 million users.

“The funnel is becoming conversational. We’ve moved from an attention economy to an intention economy. It’s no longer about being first in 10% of searches, but about being present in 80% of relevant conversations and guiding them toward the right outcomes,” said Andrei Pitiș, co-founder & CEO of Genezio.

A new category: Conversational AI Optimization

The Genezio platform goes beyond SEO metrics or chatbot performance and measures the entire conversational journey: from the first question a potential customer asks a model like ChatGPT, to the dialogue with the company’s AI agent or human support agents.

Features include:

• Conversational AI Judges – independent evaluators that not only rate and explain model responses but also allow companies to measure relevant KPIs and gain actionable insights;
• Real-time analysis of conversations with ChatGPT, Perplexity, and Google AI Overview to detect trends and brand recommendation opportunities;
• Proactive dialogue simulations to test in-house chatbots and anticipate future conversation scenarios;
• Monitoring of safety, accuracy, and conversion in AI-human interactions;
• Live dashboards correlating conversational improvements with leads and sales.
  
  

“You can’t optimize what you can’t measure. LLM responses aren’t fixed – they change depending on the data they access. With AI Judges, we provide companies with a way to understand and optimize how they are represented in AI-generated conversations,” Pitiș added.

A team with a strong tech pedigree

The company is led by Andrei Pitiș, a well-known figure in the tech ecosystem, alongside: Bogdan Rîpă, co-founder of a startup acquired by Adobe, later involved in Vector Watch (acquired by Fitbit) and UiPath; Bogdan Vlad, involved in Clever Taxi and Vector Watch/Fitbit, now CTO of Genezio; Paula Cionca, CMO with experience in positioning and scaling tech brands.

In 2024, Genezio raised a $2M pre-seed round, led by GapMinder Ventures with participation from Underline Ventures.

The platform is currently available to a limited number of clients, with extended access based on a waiting list.