GreenGroup, European leader in circular economy, chooses SAP for process optimization

GreenGroup, a European leader in the circular economy with a regional presence in Romania, Slovakia and Lithuania, chooses SAP S/4HANA Cloud, Private Edition to modernize the group’s operational management infrastructure. The ongoing project is just the first step in a larger implementation that will include the rest of the group’s companies, with SAP becoming the central platform for GreenGroup’s digitalization.

“Implementing SAP S/4HANA as a common platform for the group companies is a key component of our digital transformation strategy. It supports our multi-departmental efforts to align and improve our internal processes, positively impacting our relationships with our partners, employees and shareholders,” said Marius Ghica, GreenGroup CFO.

GreenGroup is a European leader in the circular economy with 22 years of experience in the field. With investments of over €200 million and a consolidated turnover of €180 million by 2023, GreenGroup offers a full spectrum of services, from waste collection to recycling and transforming waste into new and valuable materials for new industries. The companies also offer environmental, OIREP and waste management services.

“The current phase is only the beginning of an extensive group-wide implementation and we are convinced that this transformation will bring significant improvements in operational efficiency,” added Ioana Bucin, GreenGroup Transformation Manager and project manager for the SAP implementation.

The implementation will last approximately one year and will be carried out by Advanced Business Software, an SAP Romania partner for over 9 years.

„Embracing the future, and the various challenges it may bring, we are delighted to be pioneering the implementation of an SAP solution at GreenGroup. With the expertise and dedication of the Advanced Business Software team, we aim to deliver a transformative solution that will drive the organization’s success and growth, while helping the group extract maximum value from its investment in SAP technology and products,” said Mihai Oroș, General Manager Advanced Business Software.

“GreenGroup has an inspiring mission, based on respect for the environment, which is embodied in a series of meaningful activities that make a real impact. We are pleased that the organization has chosen an SAP solution to support this mission and that through the experience and knowledge of our partners at Advanced Business Software, the group will turn its vision for digitization into reality,” said Diana David, Managing Director SAP Romania.

The implementation of the SAP S/4HANA Cloud, Private Edition solution will initially target three group companies:

– GreenTech, the largest PET plastic recycler in Europe and a major producer of flakes, synthetic polyester fiber, PET tape and r-PET granules;

– GreenWEEE, one of the group’s main pillars in Central and South-Eastern Europe, a recycler of waste electrical and electronic equipment (WEEE), cables, batteries and components from the automotive industry;

– GreenGlass, one of the most modern waste glass recycling plants in Romania and South East Europe.

In the implementation, GreenGroup has adopted the SAP Activate methodology, aiming to take as much as possible the standard and best-practice processes proposed by SAP in the solution. Over 50 experts from the three companies represent the core internal team of the project and are actively contributing to the definition and alignment of processes, ensuring a smooth transition to the new system.

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About SAP: As a global leader in enterprise applications and artificial intelligence for business, SAP (NYSE: SAP) is at the nexus of business and technology. For more than 50 years, organizations have trusted SAP to bring out the best in them, uniting business-critical operations spanning finance, procurement, human resources, supply chain and customer experience. For more information, visit www.sap.com.

About Advanced Business Software: Advanced Business Software is a Romanian company, founded in 2015, with a mission to support companies using SAP solutions to maximize their digital potential. As an SAP Gold partner, Advanced Business Software offers a full range of services, helping customers to identify, acquire, develop, implement, manage and support SAP solutions. With a dedicated team and industry-leading expertise, the company actively contributes to the digital transformation and business process optimization for companies across diverse industries.

About GreenGroup: GreenGroup is a European leader in the circular economy with over 22 years of experience in the field. The Group offers a full spectrum of services, from waste collection to recycling and transforming waste into new and valuable materials, thus realizing a closed product loop. The Group is composed of 11 companies located in Romania, Lithuania and Slovakia, consolidating its position as a leading player on the European market in PET recycling and polyester fiber production. GreenGroup is also a key player in the recycling of electronic equipment, waste glass and industrial waste management. Since 2016, the majority shareholding is held by Abris Capital Partners, one of the leading private equity investors in Central Europe, which has further strengthened GreenGroup’s strategic position on the European market.

About GreenTech: GreenTech collects and recycles PET plastic waste, with recycling plants in Romania, Lithuania and Slovakia with a total installed capacity of 150,000 tons/year, equivalent to 2 billion PET packages. The resulting raw materials are PET flakes, from which the company produces PET tape, rPET granules and polyester fiber, with applications in various industries. Greentech is the only company and the first in the EU to hold a European standard certification for “Reducing C02 emissions from PET waste recycling” in Europe, saving 45,380t CO2 annually.  Thus the company can offer CO2 footprint neutralization certificates for individuals and companies. 

About GreenWEEE: GreenWEEE is the market leader in Romania in the treatment and recycling of WEEE (waste electrical and electronic equipment), batteries and components from the automotive industry. The company operates in three plants, two in Buzău and one in Campia Turzii, with a total treatment capacity of 140,000 tons/year, more than 350 employees and a total investment of 40 million euro.

About GreenGlass: GreenGlass is the largest glass waste recycler in Romania, present in Popești-Leordeni, Ilfov, since 2013. The factory carries out post-consumer glass packaging recycling operations, with a recycling capacity of 110,000 tons/year. The recycled glass is used in packaging production, for bottles and jars.