eMAG Ventures invests 500.000 Euro in ATLAS.app telemedicine platform

ATLAS – atlas.app, a Romanian telemedicine start-up, has attracted an investment of 500,000 euros from eMAG Ventures, the investment program for technology companies, in order to continue the development of the platform at local and regional level and to facilitate access to medical services for as many people as possible with the help of technology.

Founded in 2016 by Mihai Bran, psychiatrist and Bogdan Lefter, platform architect, ATLAS.app today has 400,000 users who can benefit from online consultations in psychotherapy, medicine, nutrition, parenting, coaching or financial wellbeing. Following the transaction, the two founders hold 87.5% of the shares and will continue to deal with the development of the business. If at the beginning the platform offered mainly psychological counseling and psychotherapy services, the offer gradually expanded to new areas of expertise, due to the growing demand, including from companies. Last year, the number of users of the platform increased by about 70% compared to 2020, while the number of users outside the country increased by 30%. The highest increase, of 80%, was registered by the nutrition services, followed by the parenting services (70%) and the psychotherapy services (50%). ATLAS aims to digitize most of the private medical services, which amount to approximately 15 billion lei and are on an increasing trend, according to estimates.

“We have managed to grow organically, solidly and healthily through our own investments and with a lot of perseverance, with the help of the latest technology, and the results so far are due to our team, made up of competent and dedicated colleagues who want and can lead the experience. next-level health services through digitization. The investment attracted from eMAG Ventures is a confirmation of the results we have achieved so far and gives us confidence that we will be able to contribute to the development of this market segment. We are ready for the next level and, through the partnership with eMAG, we will continue the development in Romania and we will expand our presence also at regional level “, declared the founders of ATLAS, Mihai Bran and Bogdan Lefter.

“In the context of the growing need for medical services, technology makes even more accessible access to recommendations and solutions from top specialists to as many people as possible. From the beginning, we set out to invest in entrepreneurs who use technology to develop innovative solutions for the direct benefit of people, and the ecosystem created by Mihai and Bogdan provides the services we all need, ”said Bogdan Axinia, Managing Director. eMAG Ventures.

ATLAS – atlas.app is a Romanian startup launched in 2016 that offers companies access to services and professionals in the field of psycho-emotional health, but also in areas that interfere with it: nutrition, parenting, coaching, physical health. With a business model dedicated to the corporate environment (B2B2C), ATLAS.app currently has over 400,000 users. Built on the main pillars of education, prevention, selfcare & professional support, the ATLAS.app platform has over 1,000 professionals, evaluation and triage scales, an integrated video solution for remote meetings / consultations and helpline for calls and telephone support.

Launched at the end of 2020, eMAG Ventures is an investment program for technology companies that bring innovations in products and services directly or indirectly to end customers. In addition to funding, the businesses selected to be part of the program benefit from the eMAG know-how accumulated over 20 years of experience in the most dynamic tech sector of the moment and the rapid scaling of the business internationally. The eMAG Ventures program also includes Flip.ro, the most promising Romanian start-up in the circular economy, starting in 2021. To apply to eMAG Ventures, entrepreneurs must complete a pitch deck, which will showcase the companies they run, the current state of the business, the business opportunities they want to invest in, and the benefit to the communities they serve. . Applications can then be sent to the email address ventures@emag.ro.