Stailer raises a new bridge investment of 1 million euros. Total funding in 12 months reaches 2 million euros

Stailer.ro, an online booking platform for beauty salons, discloses the fourth investment worth 1 million euros from a group of angel investors. The transaction raises the value of the financing raised by Stailer, a Romanian tech startup, to 2 million euros.

The new investment marks the company’s entry into the scaleup stage. The new €1 million financing round aims to strengthen performance metrics (KPIs) and prepare the company for the upcoming seed round where participation of VCs is expected. As part of the development strategy, Stailer will consolidate its position in the local market and, by the end of 2022, will expand its network in all cities in Romania.

Stailer has increased its market value in recent months following the bridge investment. The one million euro financing is led by Cosmin Țîrvuloiu, entrepreneur and investor in tech projects. The entrepreneurs Bogdan Herea (CEO of Pitech Plus), Lorand Soares Szasz (founder of Uprizers), Radu Axinte (entrepreneur and business growth specialist), Eugen Șotropa (founder of e-advertising), and Cătălin Briciu (co-founder of Linnify Ventures), as well as other foreign investors which participated in previous rounds of investments.

Investors are increasingly looking at specific key indicators of a fast-growing startup and the assumptions that have already been validated. Thus, velocity, number of customers, and MRR (monthly recurring revenue) are the most important metrics now compared to vision and team in the previous funding round.

“A complete relaxation of the restrictions and the prospect that the pandemic has passed creates high demand in the market. In this context, digitization will help consumers easily identify beauty service providers, check availability and pricing, and book online. “We have chosen a bridge round to ensure an excellent position in the negotiations with the VCs in the upcoming seed round,” said Andrei Ursachi, CEO and co-founder of Stailer.

According to entrepreneur Andrei Ursachi, startups are “kneeling” while negotiating with VCs, most of the time due to lack of liquidity, and this has long-term repercussions.

Stailer has started registering beauty salons in Budapest in January 2022, and the consumer app will be launched in Hungary in the second quarter of 2022.

Stailer delivers at least 30,000 additional monthly customers to the partner salons in the Stailer network. Also, 50 new salons are listed weekly on the platform, and the trend continues to accelerate. New customers delivered to beauty salons in the Stailer network are commissioned with only 1 euro per confirmed customer, which significantly increases the revenues of the partner salons and their occupancy rate.