The digital area helps entrepreneurs adapt to new market demands and relate to people’s consumption habits. The need to create digital services for entrepreneurs is growing, especially in the context of the pandemic. “Entrepreneurs understand the importance of digital, but they need support to define the whole concept for their online business. Technology is a real successful partner for the entrepreneur and on the road to automating internal processes. The transition to the online environment by entrepreneurs at the beginning of the road is vital for the efficient operation of the business “, says Andreea Avramescu, Co-Owner of 2web Software & Services, which provides customized software and Branding services.
According to Eurostat data, only 43% of Romanian companies have a website, which places Romania in last place in the EU, where the average is 77%. Also at the bottom of the ranking, on the penultimate place, and in terms of using cloud services, only 10% of Romanian companies using these services, the EU average being 26%. Moreover, only 17% of companies have implemented ERP solutions, and at EU level the average is 34%.
“This negative trend comes against the background of an undersized internal market, caused by the low degree of digitalization. Therefore, more than half of the companies (57%) that sell products and services in Romania do not have an online presence through a website. That’s why we set out to help digitalize Romania and to create meaningful digital services for entrepreneurs from the national and international environment“, adds Laurențiu Avramescu, Co-Owner, 2web Software & Services.
Regarding the future plans, the 2web team started to build a partnership with the Association – Măgurele Science Park to facilitate the digitalization of Romanian companies around innovative technologies and aims at international development through partnerships in the USA and Europe, in the medium and long term. The company is considering developing its own digital solution that allows entrepreneurs easy access to innovative experiences and software solutions.
Within the communities, 2web Software & Services’ efforts are also in the area of education and environmental support for start-ups, in order to digitize Romania. In addition to software development services, the company provides consulting in Branding and complex business intelligence solutions as additional support for companies and entrepreneurs.
2web Software & Services customers are businesses that make the transition to the digital area or modernize their existing web services and solutions. New businesses – start-ups that need MVP solutions to test ideas and concepts or websites, businesses that do not yet have the clarity of the concept area and want to grow the brand by addressing design and user experience as a solution communication with their audience.
2web Software & Services Group serves both the corporate area and the start-up market and develops custom software solutions adapted to the banking, insurance, e-commerce, fin-tech area – partnerships with the international business environment, but also locally, by offering specific and flexible online solutions to the digital needs of entrepreneurs.
2web Software & Services is a family business group that provides customized software, development, web design, branding, strategy services for entrepreneurs, since 2018. Recently, the company started a partnership with the Association – Măgurele Science Park in order to create experiences online beyond expectations for national and international innovative companies.