Guillaume Pitoiset is the new HR Director of L’Oréal Romania

• L’Oréal Romania appoints Guillaume Pitoiset as Country HR Director, bringing with him 15 years of corporate and international leadership experience in major European markets.
• He will accelerate organizational transformation, preparing teams for future challenges while driving innovation and business growth.
• The appointment marks an important transition following the remarkable 29-year journey of Magdalena Crîng, an outstanding presence in the local subsidiary who shaped a people-centric organizational culture during her 15 years leading the human resources department.

L’Oréal Romania announces the appointment of Guillaume Pitoiset as Country HR Director, starting in September 2026.

With a 15-year career within L’Oréal Groupe combining experience in Corporate HR, project management, and leadership across benchmark European markets, he will lead the human resources strategy for the local subsidiary. From this position, he will coordinate preparing teams to be future-fit, stimulate innovation within the organizational culture, and support accelerated business growth.

Guillaume Pitoiset joined L’Oréal Groupe in 2011, initially working within the L’Oréal Luxe division, and in November 2012 took on the role of Talent Acquisition Project Manager in Corporate HR in France. Over the next decade, he steadily advanced through key HR roles in France, Spain, and Portugal. Subsequently, for three years as HR Director for Luxe Spain – Portugal, he led complex organizational transformation projects, the evolution of the retail segment, and strategic talent development.

”Joining the L’Oréal Romania team is an extraordinary opportunity to build upon a solid foundation dedicated to people. Our Romanian’s team is an example across Europe of operational excellence and entrepreneurship spirit. We are leading the market and this is essentially thanks to the people forming part of this company. I look forward to working closely with the teams to drive innovation, develop local talent, and support the company’s performance in the market”, states Guillaume Pitoiset.

He takes over the mandate from Magdalena Crîng, who led the HR Department for 15 years as part of an exceptional 29-year career at L’Oréal Romania. She is among the first 10 employees of the local subsidiary and held major business roles before transitioning to lead the HR Department in 2011. Throughout her career, she built a solid organizational culture, shaped generations of successful leaders, and positioned L’Oréal among the most desired employers in Romania.

About L’Oréal Romania

L’Oréal Romania, part of L’Oréal Groupe, has a 29-year history on the local market. With its unique portfolio of over 20 diverse and complementary international brands, L’Oréal Romania is the leader of the local cosmetics market, present across all distribution channels: e-commerce, department stores, pharmacies and drugstores, hair salons, and brand boutiques. The L’Oréal Groupe portfolio in Romania includes the following brands: L’Oréal Paris, Garnier, Maybelline New York, NYX PMU, Mixa, Lancôme, Yves Saint Laurent Beauty, Armani Beauty, Biotherm, Valentino, Prada, Miu Miu, Kiehl’s, La Roche Posay, CeraVe, VICHY, L’Oréal Professionnel, Kerastase, Redken, Matrix, and Biolage.

In 2025, L’Oréal was named Europe’s most innovative company by Fortune magazine out of a total of 300 companies, in a ranking covering 21 countries and 16 industries in Europe.