White Image and Lindab announce a new partnership for automating work and sales processes

White Image, a leader in business process automation and optimization solutions, and Lindab, a leading company in the construction materials industry, announce the development of a new strategic partnership for the digitization and automation of work and sales processes. Through this collaboration, the two companies aim to revolutionize how the construction industry manages sales and work processes.

At the same time, integrating innovative technology and advanced digital solutions will increase sales and construction workers’ efficiency by automating and simplifying complex products in a friendly way.

“We are happy to strengthen our partnership with Lindab and accelerate a process of digitization and automation of operations in the company’s daily activity. Through this collaboration, we have reduced manual work by automatically generating offer presentations for products presented to Lindab customers. Initially, Lindab employees went to the meeting with a thick Excel document that was difficult to navigate and understand. Now, the offers are generated in the form of web pages, which contain all the necessary information and video presentations of the components of the offer. All of these are customised and directly address the needs of each client. In addition, the new approach significantly reduces manual work and enables the identification and management of data about potential customers and their purchase intentions. All interactions with the offer are monitored and reported in real-time to improve the sales process”, explains Andrei Georgescu, co-founder of White Image.

White Image has developed a mechanism to include specifications according to current procedures by integrating with a CRM, but without affecting the current flow of technical offer creation. By integrating this solution, Lindab replaced simple offer presentations with interactive presentations that contain all the technical elements visually detailed with photos, video, components, colours, descriptions, and benefits.

“By implementing this innovative mechanism, Lindab offers its customers a clearer, more detailed, and easier-to-understand purchase experience, which helps strengthen its position in the market and improve its relationship with its customers. In addition, the custom-created system allows the management of offers for each sales representative and the status of the sales process. Managers get the aggregated data and can easily monitor the team results and those of individual sales representatives – the number of offers sent, the agent’s interaction with the client, and the number of closed offers”, adds Andrei Georgescu, co-founder of White Image.

“Collaboration with White Image represents an essential step in our advanced digitization process. We want to quantitatively and qualitatively improve interactions with roofing customers to offer them pleasant experiences and convince them to choose Lindab. In a world where everything is just a click away, Romanians interested in purchasing a roof leave their offer requests at Lindab and quickly receive a digital offer customised to their needs. The offer is easy to prepare by each Lindab sales representative; it contains all the relevant information and has a limited shelf life”, says Andrei Sulyok, Lindab general manager.

About White Image

Founded in 2003, White Image, part of the Mediapost Hit Mail group, owned by French Post, is the first email marketing company in Romania, practically creating a new market at the local level. White Image is the most awarded company in the Romanian email marketing market, accumulating six international awards at the Marketing Sherpa Award in the USA, the world’s most prestigious email marketing competition. White Image ended 2022 with a turnover of 1.3 million euros, having a team of 18 marketing specialists and hundreds of clients from Romania, Europe, and Asia, from automotive, banking, travel, retail, e-commerce, pharma, and others.

About Lindab Romania

Lindab Romania is part of the international concern Lindab Group, which develops, produces and promotes modern products and solutions for civil and industrial constructions and ventilation systems for an improved indoor climate. ​

Lindab Romania has followed an upward path, from a small business started in Cluj in 1994 to a company with over 100 employees and an important player in the domestic construction market. The local headquarters is in Ștefăneștii de Jos, Ilfov, with a work point in Cluj and distribution at national level.